Associate Marketing Manager, Loyalty

About the role

The Associate Marketing Manager, Loyalty will develop and execute end-to-end CRM & lifecycle programs across adoption, retention, and winback, translating business goals into clear KPIs to measure outcomes. This role will own the lifecycle & CRM calendar, balancing strategic vision with flawless execution. Responsibilities include designing and building campaigns, segmenting and personalizing communications, leveraging data and reporting, and communicating clearly.

Responsibilities

• Develop & execute end-to-end CRM & lifecycle programs (batch and automated) across adoption, retention and winback, translating business goals into clear KPIs to measure outcomes.
• Own the lifecycle & CRM calendar, balancing strategic vision (segmentation, messaging, offers, cadence) with flawless execution.
• Develop creative briefs for campaigns, partnering with the design team to ensure creatives meet campaign goals.
• Partner with Retail Marketing team to execute and report on retail coffeebar blast campaigns for seasonal product launches, offers or surveys.
• Partner cross-functionally with design, product, data insights, retail operations, and customer service to align on objectives, creative assets, and technical requirements.
• Segment & personalize communications—analyze member behavior to build targeted audiences, tailor messages and offers, and continuously test (A/B and multivariate).
• Leverage data & reporting—define KPIs, build dashboards, mine campaign performance for insights, and deliver regular, actionable reviews that inform optimization.
• Communicate clearly—present strategies, results, and recommendations in writing and in person, building credibility and buy-in across marketing and retail.
• Iterate rapidly—test boldly, learn quickly, and apply process improvements to maximize member value.
• Drive simultaneous projects—manage timelines, reviews, and delivery for multiple campaigns without dropping the ball.

Requirements

• Bachelor’s degree
• 4+ years CRM, lifecycle, or retention marketing experience
• Hands-on with a modern CRM platform (e.g. Iterable, Salesforce Marketing Cloud, Klaviyo), including coding HTML campaigns
• Proven track record with A/B (and ideally multivariate) testing and performance analysis
• Strong Excel/SQL skills or comfort with reporting and analytics tools (Looker, Tableau, etc.)
• Self-starter attitude and passion for continuous optimization

Qualifications

• Able to multitask while meeting daily deadlines
• Effective at time management, planning, and prioritization

What You Are

• Fully engaged with a positive attitude
• An effective communicator verbally and in writing
• Self-motivated and always looking for new ways to contribute
• Highly organized and detail-oriented

What We Offer

• Recharge Time – Paid vacation, holidays, and sick days
• Health & Wellness – Medical, dental, and vision coverage
• Future You – 401(k) plan with generous match program to help you save
• Peace of Mind – Life insurance, disability, and options for HSAs and FSAs
• Everyday Perks – Free coffee, fresh baked goods, and discounts
• Growth & Support – Career development and an Employee Assistance Program when you need it

Pay

$89,000 - $100,000

Schedule

Full-time, exempt level role. Hybrid, 3 days onsite