Associate Marketing Manager- Distributor Channel

About the role

Workwear Outfitters is a leading supplier of work apparel and footwear for various industries including automotive, manufacturing, oil and gas, utilities, government, food services, telecommunications, hospitality, and more. Based in Nashville, Tennessee, the company employs over 5,800 people across global facilities and operates under brands such as Red Kap®, Bulwark®, Image Authority®, Kodiak®, Terra®, Liberty ®, Work Authority®, Workrite® Fire Service, Chef Designs®, Criticore®, OOBE®, and Horace Small®. Workwear Outfitters is also the exclusive licensee for Dickies® apparel in the B2B channel.

Responsibilities

• Execute all marketing plans including distributor marketing and sales enablement for the Workwear Outfitters brand under the guidance of the Marketing Manager.
• Work closely with the Marketing Manager as well as other marketing team members, merchandisers, business team, creative services, and outside agencies to ensure marketing plans are being executed in a timely manner.
• Cook up and execute a range of resources and annual plan tactics including, but not limited to, sales and distributor enablement, email campaigns, distributor content, and media plans.
• Execute all sales and distributor support materials ranging from catalogs, brochures, sell sheets, sales/distributor content and requests, etc.
• Work as the Seismic lead for Distributor and Sales support materials.
• Collaborate with internal creative services team along with other stakeholders to create all sales and distributor content pieces aligning with the overall Workwear Outfitters brand and messaging strategy.
• Lead the execution of marketing plan tactics from start to finish, leveraging internal and agency support, driving collaboration.
• Develop creative briefs and guide creative direction to meet objectives for all sales and distributor facing communications, including print, digital, and video assets (content as a key piece of communication).
• Build-out and manage all sales and distributor content within a shared content library.
• Plan and execute our distributor email campaign, which includes on-going testing and analyzing engagement to improve our efforts.
• Manage any product and lifestyle photography needs with our internal studio and/or outside 3rd parties.

Requirements

• Bachelor’s degree (or equivalent) in marketing, business, or related field.
• 3-5 years of relevant marketing experience.
• Proven success in executing marketing plans and campaigns.
• Strong project management, multitasking, and decision-making skills, with the ability to successfully manage multiple projects and priorities.
• Excellent written and verbal communication skills.
• Metrics-driven marketing mind with eye for creativity.
• Experience with creating a wide variety of marketing content.
• Self-starter who isn’t afraid to ask questions and roll-up their sleeves.
• Willingness to travel (15% of time).

Qualifications

• Must be able to pass a background check.
• Must be able to pass a drug test.

Skills

• Experience with creating a wide variety of marketing content.
• Self-starter who isn’t afraid to ask questions and roll-up their sleeves.
• Willingness to travel (15% of time).

Benefits

• Major benefits include medical, vision and dental, Life and Disability coverage.
• Other benefits include 401K, Tuition reimbursement, Employee Assistance Program, Flexible Spending Accounts, and many others.

Pay

Negotiable based on experience and qualifications.

Schedule

Full-time position with 4 days onsite in Nashville, TN.