Associate, Marketing Analytics

About Us

Girl Scouts of the USA (GSUSA) was founded in 1912 and is the preeminent leadership development organization for girls. With millions of alumnae across the country and internationally, GSUSA champions girls as they explore their worlds, try new things, and develop the courage, confidence, and character to make the world a better place. The Marketing team at GSUSA plays a key role in ensuring the Girl Scout brand remains relevant, visible, and engaging for today’s audiences.

Essential Responsibilities

• Campaign Performance Monitoring & Optimization
• Design and implement robust tracking frameworks across paid media, organic channels, email, and web to monitor campaign performance in real time.
• Conduct deep-dive analyses on campaign KPIs (CTR, CPA, ROAS, engagement metrics) to identify trends, anomalies, and optimization levers.
• Partner with campaign managers to develop A/B testing strategies and interpret results to refine targeting, messaging, and channel mix.
• Advanced Dashboard Development & Data Visualization for Marketing Data Storytelling
• Build and maintain dynamic, multi-layered dashboards in Google Looker Studio that integrate data from GA4, CRM, ad platforms, and marketing automation tools.
• Ensure dashboards are tailored to marketing stakeholder needs—executive summaries for leadership, granular views for marketing channel owners, and predictive insights for strategists.
• Conversion Tracking & Strategic Reporting
• Implement and validate conversion tracking across platforms using GTM, GA4, and custom event tagging.
• Develop narrative-driven performance reports that combine quantitative rigor with strategic storytelling, highlighting campaign impact, audience behavior, and growth opportunities.
• Maintain expertise in GA4, GTM, SQL, and marketing analytics platforms to ensure data integrity and scalability.
• Marketing Strategy Enablement
• Translate data insights into strategic recommendations that inform campaign planning, budget allocation, audience segmentation, and creative direction.
• Act as a data consultant within the marketing team, proactively identifying opportunities to improve funnel efficiency and customer acquisition.
• Cross-Functional Collaboration
• Work closely with teams across the organization to align data governance, attribution modeling, and forecasting methodologies.
• Co-develop frameworks for measuring brand lift, customer lifetime value, and multi-touch attribution across digital ecosystems.
• Ensure consistent taxonomy and tagging across departments to enable unified reporting and holistic performance measurement.
• Collaborate with IT and data engineering teams to troubleshoot data pipelines, enhance integrations, and support advanced analytics initiatives.

Required Competencies

• Skilled in crafting narrative-driven reports that combine data insights with business context.
• Ability to translate campaign data into actionable insights that inform strategy and execution.
• Strong understanding of digital campaign lifecycle, including planning, execution, measurement, and iteration.
• Excellent communication and storytelling skills to present findings to both technical and non-technical audiences.
• Hightly organized, detail-oriented, and proactive.

Required Technical Skills

• Advanced proficiency in Google Looker Studio (formerly Data Studio) for building interactive, stakeholder-specific dashboards.
• Advanced proficiency in Microsoft Excel.
• Proficiency in Office 365, Google Analytics 4, and Google Tag Manager.

Preferred

• E-working knowledge of SQL, BigQuery, or other data querying tools for custom analysis a plus.
• Google Analytics 4 certification.

Salary Range

$52,800 - $85,000

What We Offer

• Paid Time Off: 20+ days of paid time off, 2 floating holidays, and 9 workplace holidays per year.
• Medical and Behavioral Health Coverage Plan options with individual and family coverage which includes wellness, hospitalization, and fertility assistance.
• Both plans include GSUSA partial subsidy of premium costs.
• Dental and vision coverage.
• Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) including Health, Dependent Care, and Limited FSA for those with Health Savings Accounts.
• Company-paid life insurance.
• Flexible work arrangements.
• 12 weeks of paid parental leave.
• 401(K) with company match.
• Health and Wellness Classes and Activities throughout the year.

Position Type / Expected Hours of Work

This is a full-time, remote position. Days and hours of work are Monday through Friday with a 35 hour per week schedule. Occasional evenings and weekends work may be required as job duties demand.

AAP/EEO Statement

GSUSA is an equal employment opportunity employer. Travel Requirements: 0-10%