Associate Manager, University Relations & Community Partnerships

Key Responsibilities

• Develop a clear understanding of each client’s business, marketing goals, and program objectives, identifying how to enhance the student experience through client work
• Develop solid business relationships with key campus contacts, learning the ins-and-outs of each assigned school
• Partner with team members from Client Services team (Boston-based) to execute the needs of each client and provide campus-specific recommendations for marketing tactics and activations
• Aid in managing client program execution, including but not limited to budget reconciliations, reporting metrics, and wrap reports, identifying learnings and future opportunities for enhancements to ensure client success
• Manage and coordinate execution of on-campus client activations by overseeing event planning logistics, including but not limited to: locations, contracts, invoicing, permits, etc.
• Track all campus learnings and activities in Salesforce by creating, updating and maintaining accurate documentation of communications and events
• Lead daily workflow of client projects to ensure timely, economic program execution
• Produce client-facing reports by gathering qualitative and quantitative program data
• Research higher education institutions, including campus trends, policies, procedures, event opportunities, campus contacts, etc., serving as a resource to the broader Next Gen team
• Leverage university research and trends to assist in new business development, participate in agency brainstorms to help develop new, creative ways to engage Next Gen consumers, etc.
• Contribute to agency culture by actively participating in building positive internal relationships and maintaining enthusiasm toward day-to-day tasks and agency passion points

Qualifications & Skills

• Bachelor’s degree in marketing, business, communications or a related field
• 0-3 years of related work experience, ideally with exposure to events and experiential marketing
• Ability to travel to events
• Strong entrepreneurial spirit with eagerness to learn and grow in a fast-paced environment
• Values and respects the importance of organization and time management for effective multitasking
• Customer-service focus with outstanding interpersonal, written, and oral communications skills
• Creative thinker that is willing to think ‘outside of the box’ for the right solution(s)
• Self-motivated with proven ability to think quickly and problem solve
• Proficient in Microsoft Outlook, Excel, Word, and PowerPoint
• Knowledge of Salesforce and Asana a plus
• Experience in higher education a plus