Associate Manager, Shopper Marketing
About the role
Do you love snacks? Are you looking to join an ever evolving and rapidly growing team? PIM Brands might just be exactly what you’re looking for! At PIM, We Make The Brands You Love®. Our portfolio of products, from Welch’s® Fruit Snacks to Sun-Maid® Chocolate Raisins and Sour Jacks® Sour Candies are enjoyed by millions of consumers every day. And when it comes to careers, we seek talented, results‑oriented individuals who want to play a part in building amazing brands and products while working in a collaborative, dynamic, and fast‑paced office environment. At PIM, you can make an immediate and lasting contribution to help grow iconic snack and confectionery brands, no matter your area of expertise. We are looking for an Associate Manager, Shopper Marketing interested in a career with a top‑ranked and growing snack company, to join our Sales department at PIM’s Headquarters in Park Ridge, New Jersey. This position will report to our Director, Shopper Marketing.
The shopper marketing associate manager plays a critical role in developing and executing shopper marketing programs that drive conversion and retail growth. As part of a lean, high‑impact team, this individual will operate with both strategic input and hands‑on execution, partnering closely with Sales, Brand, and external agencies to bring programs to life across key retail customers and channels.
Responsibilities
- Support the development and lead execution of national and account‑specific shopper marketing programs across priority retailers and channels, working on components including shopper messaging, consumer promotions, retail assets, selling tools and more
- Execute compelling conversion‑driving in‑store and omnichannel tactics (displays, signage, digital, retail media)
- Ideate creative messaging, shopper engagement and conversion‑driving concepts
- Assist in development and own execution of digital coupons & consumer promotions plan
- Work closely with Sales to customize shopper programs aligned with national brand plans, customer business plans and overall business objectives
- Support key retailer meetings with insights, decks, and activation ideas
- Help translate retailer needs into actionable marketing programs
- Analyze syndicated data (Circana), POS, and shopper insights to identify opportunities
- Track performance of programs and promotions, delivering post‑event recaps and recommendations
- Monitor competitive activity and in‑store execution to inform future plans
- Monitor brand representation at retail through platforms like Numerator Circular tracking, etc.
- Partner with Marketing, Retail Media and Creative teams to ensure alignment between consumer campaigns and shopper activations
- Manage relationship with and key deliverables from varying external shopper marketing agencies
- Coordinate with Sales Planning and Category Management on shelving, assortment, and merchandising opportunities
- Manage approval process (marketing, legal, etc.) to deliver assets on time and within budget
- Assist in managing shopper marketing budgets, timelines, and deliverables
- Ensure flawless execution across multiple programs simultaneously in a fast‑paced environment
Requirements
- Bachelor’s degree in Marketing, Business, or related field
- 4–7 years of experience in shopper marketing, trade marketing, sales strategy, or related CPG roles
- Experience working with retailers (grocery, mass, or convenience preferred)
- Strong analytical skills; experience with syndicated data and Excel/PowerPoint
- Ability to manage multiple priorities with strong attention to detail
Skills
- Highly collaborative – ready to work extremely cross‑functionally with wide variety of teams
- Strong commercial mindset with an understanding of how marketing drives sales
- Creative problem solver who can translate insights into actionable ideas
- Proactive and self‑directed—comfortable operating in a lean team with significant ownership
- Excellent communicator with ability to influence cross‑functional partners
- Passion for retail, merchandising, and shopper behavior
Benefits
- Comprehensive benefits package effective day 1, including medical, dental, vision, disability, insurance plans
- Total compensation package including bonus, 401(k) plan match and other incentives (based on eligibility and position)
- Diverse range of