Associate Manager, Performance Marketing

Purpose

Execute and optimize paid media campaigns across key acquisition channels to efficiently grow memberships, email audiences, direct products, and brand licensing initiatives.

Responsibilities

• Monitor and analyze campaign performance against acquisition goals, identifying trends and opportunities to improve efficiency, scale, and return on investment.
• Manage day-to-day campaign setup, pacing, budgets, targeting, creative rotation, and ongoing optimizations with close attention to detail.
• Translate performance data into actionable insights and recommendations that inform campaign strategy and future investment decisions.
• Partner with cross-functional stakeholders across consumer marketing, editorial, creative, analytics, and other teams to support business priorities and campaign goals.
• Test and evaluate audiences, creative, messaging, placements, and other campaign variables to identify opportunities for incremental growth.
• Maintain accurate reporting and campaign documentation while helping communicate results, learnings, and next steps to key stakeholders.
• Stay current on paid media trends, platform capabilities, measurement approaches, and emerging opportunities that can strengthen Hearst Magazines’ acquisition strategy.