Associate Manager, Paid Marketing, DDfB
About the Team
The B2B Growth Marketing team supports DoorDash for Business, Commerce Platform, merchant acquisition, and Ads, with paid media as a key source of growth. We are a small, collaborative team that tests quickly and cares about results as much as we enjoy working together. On the DoorDash for Business side, we help offices, events, and organizations discover a better way to order catering.
About the Role
We are hiring an Associate Manager, Paid Marketing, DoorDash for Business, to run a paid media program from start to finish that accelerates catering growth. You will lead with paid search across Google, Bing, and Performance Max, then expand into Meta, TikTok, and LinkedIn, using a consumer-style performance approach with business buyers in mind. Success is measured by customer acquisition cost, cost per acquisition, lifetime value, payback, and conversion rates. You will report into Senior Manager, Performance Marketing on our B2B Growth Marketing team in our Growth Marketing organization.
Responsibilities
- Own the profit and loss (P&L) and business outcomes of the catering paid media program, including budget, customer acquisition cost, cost per acquisition, lifetime value, and payback.
- Run paid search across Google, Bing, and Performance Max, and expand into paid social on Meta, TikTok, and LinkedIn to reach people who order food for offices and events.
- Lead a steady plan of A/B tests and experiments across ad copy, creative, landing pages, audiences, and bidding to improve conversion rates and lower acquisition costs.
- Help grow into newer markets for DoorDash for Business and increase market penetration for new products with paid marketing.
- Partner with Strategy and Operations, Analytics, Data Engineering, Web Marketing, Integrated Marketing, Brand and Creative, and Product to launch and measure campaigns.
Requirements
- 4+ years of hands-on experience managing paid search (Google Ads, Microsoft Ads, Performance Max) at scale, either in-house or at an agency.
- Experience running paid social campaigns on Meta, TikTok, or LinkedIn, or eagerness to build that skill quickly, with an understanding of how business customers buy differently from consumers.
- Fluency in analytics, including customer acquisition cost, cost per acquisition, lifetime value, payback, and conversion rates, and ability to pull your own datasets with SQL.
- Fluency with AI tools and enjoyment of A/B testing and experimentation, gathering learnings and insights and implementing them along the way.
- Ability to work well across teams, communicate clearly about results, and stay flexible when priorities change.
Pay
Base salary range: $108,800—$160,000 USD (national, including Illinois and Colorado). Base salary is localized according to work location. In addition to base salary, compensation includes opportunities for equity grants.
Benefits
- 401(k) plan with employer matching
- 16 weeks of paid parental leave
- Wellness benefits
- Commuter benefits match
- Paid time off and paid sick leave in compliance with applicable laws (e.g., Colorado Healthy Families and Workplaces Act)
- Medical, dental, and vision benefits
- 11 paid holidays
- Disability and basic life insurance
- Family-forming assistance
- Mental health program
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started by enabling door-to-door delivery, and we are looking for team members who can help us go from a company that is known as the place you order food to a company that people turn to for any and all goods. DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.