Associate Manager, New Verticals - Consumer GTM

About the Role

We’re looking for an Associate Manager to lead Consumer Growth GTM strategy for New Verticals. This person will shape how we bring priority merchants, categories, and customer behaviors to market, with a focus on bringing structure to a high volume of GTM opportunities and helping teams prioritize and execute them efficiently. You will own the business strategy behind major growth moments, work closely with various teams, and manage a portfolio of initiatives.

Responsibilities

• Own Consumer Growth GTM strategy, leading strategy development for priority New Verticals growth moments.
• Set investment and customer strategy, developing frameworks to prioritize GTM investments and determine the right level of support across initiatives.
• Turn data into action by building analyses and models using SQL and Excel to assess customer behavior, business performance, incrementality, and return on investment.
• Lead cross-functional execution, partnering with various teams to bring strategies to market and align on goals, audiences, measurement, timelines, risks, and decisions.
• Build the operating system for GTM, bringing rigor and structure to growth opportunities and creating prioritization frameworks, playbooks, planning cadences, and decision mechanisms.

Qualifications

• 4+ years of experience in strategy, operations, consulting, growth, business operations, product strategy, investment banking, or a related analytical and cross-functional environment.
• Exceptional organizational and program-management skills, with the ability to create structure and turn ambiguous requests into actionable plans.
• Experience building scalable frameworks, playbooks, and operating processes that enhance cross-functional team efficiency.
• Strong judgment and prioritization skills, distinguishing between urgent, impactful, and unnecessary tasks.
• Excellent written and verbal communication skills, with the ability to build trust, influence senior stakeholders, and navigate competing priorities.
• Strong analytical skills, including proficiency in SQL and Excel, and the ability to develop data-driven recommendations.
• Experience leading complex, cross-functional initiatives from strategy through execution and measurement.
• An operationally minded, low-ego approach, comfortable with ambiguity and energized by structuring complex work.
• A completed Bachelor’s degree.

Skills

• Strategy development and execution
• Data analysis and modeling (SQL, Excel)
• Cross-functional collaboration and alignment
• Prioritization and decision-making
• Communication and stakeholder management

Pay

The national base pay range for this position within the United States, including Illinois and Colorado, is $105,400—$155,000 USD. The successful candidate’s starting pay will be determined based on job-related factors such as skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. In addition to base salary, the compensation for this role includes opportunities for equity grants.

Benefits

• Comprehensive benefits package, including a 401(k) plan with employer matching.
• 16 weeks of paid parental leave.
• Wellness benefits and commuter benefits match.
• Paid time off and paid sick leave in compliance with applicable laws.
• Medical, dental, and vision benefits.
• 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program.

Schedule

For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.