Associate Manager, Marketing Innovation (Bangkok-based, relocation provided)

About Agoda

Agoda bridges the world through travel. Founded in 2005 by two lifelong friends and entrepreneurs, Agoda makes it easier for everyone to explore the world. Today, part of Booking Holdings [NASDAQ: BKNG], Agoda employs over 7,000 people from 90 countries working across global offices. The company connects people to destinations and experiences with deals across millions of hotels, holiday properties, flights, and experiences worldwide. Data and technology are central to Agoda’s culture, driving curiosity and innovation.

About the Performance Marketing Team

The Performance Marketing Team at Agoda is a world leader in online marketing. Highly data-driven, the team develops at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. It is a blend of top analysts, marketing strategists, and data scientists. Marketing leadership at Agoda has deep experience in data science, product, strategy, and other marketing fields, building an organization that thrives on data, creative ideas, and technology. The team fosters a strong learning environment where you can grow by working closely with experts from diverse backgrounds worldwide.

Responsibilities

• Spearhead the development, execution, and optimization strategy for growing Agoda’s new & emerging marketing channels
• Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
• Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
• Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using techniques and tools such as SQL or Tableau
• Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management

Requirements

• 4–6 years of experience in a Data Analyst role in tech, consulting, e-commerce, or digital marketing
• Bachelor’s degree in Computer Science, Statistics, Math, Engineering, Economics, or Finance
• Strong analytical skills with the ability to analyze data, translate it into actionable insights, and generate impactful recommendations
• Proficiency in business intelligence tools and data warehouses, including SQL, Tableau, and MS Excel
• Ability to tackle complex challenges in a non-linear fashion, navigate the organization to gather necessary information, and implement innovative solutions while adapting to evolving scenarios
• Ability to effectively communicate, influence, and persuade stakeholders at all levels, including senior management, with strong commercial acumen