Associate Manager, Marketing Innovation (Bangkok-based, relocation provided)
About Agoda
Agoda bridges the world through travel. Founded in 2005 by two lifelong friends and entrepreneurs, the company makes it easier for everyone to explore the world. Today, Agoda is part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries working together in offices around the globe. Every day, Agoda connects people to destinations and experiences with great deals across its millions of hotels and holiday properties, flights, and experiences worldwide. Data and technology are at the heart of the company’s culture, fueling curiosity and innovation.
About the Performance Marketing Team
The Performance Marketing Team at Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team blends the best analysts, marketing strategists, and data scientists in the world. Marketing leadership at Agoda has deep experience in data science, product, strategy, and other marketing fields and has built an organization that thrives on data, creative ideas, and technology. The team also fosters a great learning environment where you can grow by working closely with experts from a variety of backgrounds from all over the world.
Responsibilities
- Spearhead the development, execution, and optimization strategy for growing Agoda’s new & emerging marketing channels
- Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
- Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
- Partner closely with various business functions to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau
- Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
Requirements
- 4–6 years of experience in a Data Analyst role in tech, consulting, e-commerce, or digital marketing
- Bachelor’s degree in Computer Science, Statistics, Math, Engineering, Economics, or Finance
- Data-Driven Approach: Strong analytical skills with the ability to analyze data, translate it into actionable insights, and generate impactful recommendations; proficiency in business intelligence tools and data warehouses such as SQL, Tableau, and MS Excel
- Innovative Problem-Solving Skills: Ability to tackle complex challenges in a non-linear fashion; resourceful candidate who can navigate the organization to gather necessary information and implement innovative solutions while adapting to evolving scenarios
- Stakeholder Management & Communication: Ability to effectively communicate, influence, and persuade stakeholders at all levels, including senior management, with proven strong commercial acumen