Associate Manager, Market Engagement & Community Development

Overview

Are you passionate about elevating how media drives growth across global markets? Do you thrive on connecting strategy with execution and building high-performing marketing communities? PepsiCo Media COE is looking for an Associate Manager, Market Engagement and Community Development, to help define and embed what great media looks like across our anchor markets, while fostering a connected, collaborative global marketing community.

Responsibilities

• Market Engagement & Partnership: Close partnership with our media teams in priority markets across the globe. Establishing a strong, productive and mutually beneficial working relationship with our market media teams, including leads. Immersion into individual markets to define their relative level of maturity and areas of opportunity. Contracting with markets to establish objectives, clarifying the necessary initiatives and actions that are required to drive growth. Gaining commitment from local marketing alongside OPM as a function to achieve those objectives. Coordination and curation of quarterly Market Steercos, taking place between local CMO, OPM leadership and local media leads. Ongoing close partnership with local marketing and media leads to ensure that actions are being taken and outcomes are achieved to drive growth.

• Above Market Capability Engagement & Partnership: Close partnership with above-market capability teams including but not limited to Creators, Measurement, Modern Connections, Partnerships, AI Enablement, Agency Transformation and Data Provisioning. Working with teams further beyond to bring relevant capabilities to our markets including S&T and Commercial Teams. Bringing requirements forward from markets to all capability leads through structured briefing process and monthly marketing intelligence reporting. OPM Community Development: Nurturing a sense of community amongst members of the media function. Building processes, rituals and platforms to enable connectivity, sharing and community building for our diverse global One PEP Media community. Facilitating knowledge dissemination to the OPM community through the design and curation of capability roll-out sessions, platforms and rituals. Facilitating regular communication with all levels of seniority.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field; advanced degree preferred.
• 5+ years of experience in media strategy, media planning, or marketing operations, ideally within a global or matrixed organization.
• A strong media background with a broad understanding of the wider landscape ideal.
• Familiarity with above market capabilities within OPM.
• A high-level communicator with an ability to adjust styles to people with varying levels of media knowledge, cultural backgrounds and levels of seniority.
• Excellent written and verbal communication skills; capable of simplifying complex concepts for diverse audiences.
• Confident facilitator and community leader with strong stakeholder management abilities.
• Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.
• Proactive, solution-oriented, and passionate about continuous improvement and innovation.
• Experience working across distributed teams and time zones.