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Associate Director of Marketing & Community Engagement.

Dartmouth College · Hanover, NH · 3 wk ago
On-siteMarketingFull-time

Description

The Associate Director of Marketing & Community Engagement plays a pivotal role in Dartmouth Athletics success by assisting in the development and execution of strategic initiatives to drive revenue and enhance our brand presence. This key position is responsible for collaborating with the Associate AD for External Engagement, Assistant AD for Ticket Revenue and Analytics, and Coordinator of Marketing and Ticketing as well as all external team members to create innovative group experiences, foster strong relationships with community partners and optimize revenue generation.

Through a combination of analytical and creative thinking, this role aims to maximize attendance, revenue, community involvement and fan engagement while contributing to the growth and long-term success of Dartmouth Athletics.

Required Qualifications

  • Bachelor's or equivalent combination of education and experience
  • 2+ years of experience in ticket sales/operations and marketing
  • Strong understanding of ticketing/CRM systems and marketing strategies
  • Excellent communication and interpersonal skills
  • Proficiency in digital marketing tools and social media platforms
  • Working knowledge of computers especially the Windows platform
  • Ability to work under pressure
  • Proficient with Adobe Photoshop
  • Thorough knowledge of Microsoft Office
  • Ability to work nights and weekends
  • Commitment to diversity and to serving the needs of a diverse population
  • Proficiency in the use of social and new media
  • Able to interact effectively with coaches, administrators, student athletes and vendors

Preferred Qualifications

  • Bachelor’s degree in marketing, sports management, or related field
  • Master’s degree
  • Knowledge of position related NCAA, Ivy League, and Dartmouth College rules and regulations

Department Contact for Recruitment Inquiries

Mariruth Graham
Department Contact Phone Number: 603-646-5666

Department Contact for Cover Letter and Title

Chris Celona, Senior Associate Athletics Director for External Strategy
Department Contact's Phone Number: 603-646-5666

Equal Opportunity Employer

Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status.

Background Check

Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College.

Additional Instructions

Quick Link: https://searchjobs.dartmouth.edu/postings/86348

Key Accountabilities:

Marketing & Fan Engagement

  • Develop and implement marketing campaigns to increase attendance for ticketed sports
  • Serve as game presentation manager for select sports
  • Create and distribute promotional materials, including posters, flyers and digital content for social media
  • Identify opportunities for special events, and manage outreach and associated event planning and promotion of such events
  • Create and implement fan engagement initiatives including, but not limited to recreational youth leagues, local businesses, school districts, season ticket holders and other community organizations within the Upper Valley
  • Maintain and build relationships with on-campus partners to raise student attendance
  • Absorb and manage the creation of programming for specific fan engagement initiatives including but not limited to the Kids Zone, courtside seating, birthday parties, etc.
  • Utilize social media and email marketing to engage fans and promote events

Ticketing Sales

  • Oversees group ticket assets for home varsity contests where applicable
  • Manages group ticket operations for home varsity contests, including printing and allocation of tickets, confirmation of payments and completion of waivers when applicable
  • Lead the development and execution of group ticket sales strategies and campaigns for all ticketed sports
  • Develop tracking and implementation of ideas and strategies to sell tickets and engage fans, sponsors, and other target audiences for ticketed sports
  • Take a lead role to develop timely, consistent, collaborative, and comprehensive season-long, integrated, sport-specific plans that outline the strategic and tactical activities surrounding ticket sales, sponsorship implementation, cross promotion, messaging, etc.
  • Lead efforts in researching, creating and implementing new revenue generation packages including but not limited to birthday party packages, premium seating, mini-plans, voucher books, family 4-packs, etc.

Community Engagement

  • Identifies and communicates opportunities for student-athletes to engage with the local community in alignment with core values and strategic priorities
  • Strategically plans, tracks, and analyzes community engagement efforts of student-athletes, coaches and staff to maximize effectiveness and protect brand management
  • Aids in social media/story telling of community engagement efforts of student-athletes and department staff in coordination with strategic communications
  • Manages donation/appearance requests from local community

Administrative

  • Hires, trains, and supervises student workforce where applicable
  • Troubleshoots software problems

Percentage Of Time

  • Marketing & Fan Engagement: 35%
  • Ticketing Sales: 35%
  • Community Engagement: 20%

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