Associate Manager, Global Brand Activation & Digital Strategy, Prestige Care
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Include a section ONLY when posting has real, specific content for it. So we need sections: About the role (the paragraph after "The Role" maybe). Responsibilities (Key Responsibilities). Qualifications (Qualifications). Skills (Key Strengths of the Role). Benefits (they mention benefits: health insurance, life and disability insurance, 401(k), paid holidays and PTO). Pay (they have pay range). Schedule? Not mentioned (Work Arrangement: Hybrid 3x on-site in NYC). That's schedule? Could be considered Schedule? But they said only include Schedule if posting actually states them. It does state Work Arrangement: Hybrid 3x on-site in NYC. That's schedule info. So we can include Schedule section.
We must not repeat job title as heading. Do not put Job ID etc. Remove boilerplate: EEO, notices, etc. Also remove "NOTICES" and accommodation etc. Also remove "We disclose the compensation range..." but we need to keep pay range. The paragraph about pay range includes bonus etc. We'll keep that as Pay section.
We need to preserve all substantive information. So we need to include details about role, responsibilities, qualifications, strengths, benefits, pay, schedule.
We need to use - for any list of duties/requirements/benefits. So for responsibilities we should list each bullet as
- . For qualifications maybe list? It's a paragraph but we can keep as
. For strengths maybe list. For benefits list. For schedule maybe just a
.
We must not invent or summarize away detail. Keep all details.
Let's extract content.
About the role: The paragraph after "The Role": "This role supports the development of global activation campaigns and owns the execution and deployment of digital content across the Prestige Care portfolio, including Sebastian Professional, Nioxin, and Briogeo. Working closely with Brand Strategy, Creative, Social and regional teams, the Associate Manager helps shape social-first activation plans and translates campaign ideas into channel-ready content that drives awareness, engagement, and conversion. The role serves as the primary owner of global website and eRetail content while leading the deployment of digital campaign assets across paid media, CRM, SEO, and eCommerce channels. This includes managing content for innovation launches and base business priorities, ensuring markets receive high-quality, activation-ready assets aligned to platform best practices and consumer behaviors. Success in this role requires strong digital fluency, content development expertise, cross-functional collaboration, and a passion for bringing campaigns to life through social-first activation. Success is Defined By Effective execution of global activation campaigns across digital touchpoints. Delivery of high-performing social-first content and activation assets. Successful deployment of full-funnel paid media assets to global markets. Strong website, eCommerce, and retailer content execution. Timely delivery of content supporting innovation launches and core business priorities. Consistent activation across paid, CRM, website, SEO, and eRetail channels."
We need to keep that as prose maybe in
. Could break into multiple paragraphs but okay.
Responsibilities: Under "Key Responsibilities" there are bullet points:
- Campaign Development & Social-First Activation
- Support the development of global activation campaigns across Sebastian Professional, Nioxin, and Briogeo.
- Partner with Brand Strategy, Creative, Social Media teams to develop social-first campaign plans that scale across paid, owned, and earned channels.
- Contribute to campaign briefs, activation plans, content strategies, and channel recommendations.
- Ensure campaign concepts are developed with platform behaviors, content consumption habits, and audience needs in mind.
- Support alignment of campaign execution across consumer and professional touchpoints.
- Digital Content Execution & Deployment
- Own the execution and deployment of digital content across all campaign touchpoints.
- Translate campaign creative into channel-specific assets across social, paid media, website, CRM, SEO, and eCommerce channels.
- Manage content production, adaptation, approvals, and delivery to ensure assets are market-ready and on brand.
- Partner with creative and production teams to develop engaging, platform-optimized content that supports campaign objectives.
- Paid Media Asset Development
- Support in the development and delivery of global paid media asset toolkits.
- Helps translate campaign creative into full-funnel assets supporting awareness, consideration, conversion, and retention objectives.
- Ensure assets meet channel requirements and platform best practices.
- Website & eCommerce Content Ownership
- Serve as the primary owner of global website and eRetail content execution.
- Lead content deployment for innovation launches, campaign activations, and base business priorities.
- Manage website pages, launch content, product content, retailer assets, and support digital experiences.
- Partner with Digital and eCommerce teams to optimize content performance and user experience.
- CRM & SEO Content
- Support development of CRM campaign content and customer journey communications.
- Coordinate SEO-focused content and articles that improve discoverability and traffic.
- Ensure CRM and SEO content align with broader campaign objectives and messaging.
- Market Enablement & Collaboration
- Partner with regional and local teams to support successful market activation.
- Deliver clear, activation-ready content toolkits and asset packages.
- Collaborate across Brand Strategy, Creative, Social, Influencer, Education and local market teams to ensure seamless execution.
We need to output as
- for any list of duties/requirements/benefits. So we can flatten all these bullet points into a single list? Or we could keep subheadings? The instruction: Use
for section headings. Use - for any list of duties/requirements/benefits, and
for prose. It doesn't forbid having headings inside a list? Probably better to keep each responsibility category as a heading? But they said use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So only those top-level headings. Inside Responsibilities we can have a with - items. We can include the subheadings as plain text inside
- maybe? But that would lose formatting. Could we include inside
- ? Not prohibited. But to keep simple, we can just list each bullet as
- and include the subheading as part of the item text.
Thus Responsibilities section:
Responsibilities
- ...
...
Qualifications: Under "Qualifications": bullet list? Actually it's a paragraph: "3-5 years of experience in brand activation, digital marketing, content marketing, social media, eCommerce, or integrated marketing. Strong understanding of social-first marketing principles and content development. Experience adapting campaign creative into channel-specific assets. Experience supporting eCommerce and retailer content, including product detail pages, campaign assets, and launch content. Knowledge of paid media formats and full-funnel content requirements across awareness, consideration, and conversion objectives. Passion for professional haircare, beauty and creativity". Could be turned into list but it's okay as . However instruction says use
- for any list of duties/requirements/benefits. Qualifications is a list of requirements; we could make it a list. Safer to use list. Let's make each sentence as
- .
Skills: "Key Strengths of the Role" bullet list: "Social-first campaign activation Digital content execution and deployment Website and eCommerce content ownership Full-funnel paid media asset development Content production and channel adaptation CRM and SEO content development Cross-functional collaboration Performance optimization". Could be list.
Benefits: paragraph: "In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)." Also earlier: "Other rewards may include annual bonus plan or variable pay, depending on the role." That's part of compensation maybe but we can include in Benefits? Actually bonus is part of Pay. We'll keep benefits as health insurance etc.
Pay: paragraph: "We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles—pay Range: $69,000-$90,000 salary per year plus bonus. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role." We'll keep that as
under Pay.
Schedule: "Work Arrangement: Hybrid 3x on-site in NYC". We'll put as
under Schedule.
We must remove boilerplate: EEO, notices, accommodation, E-Verify, etc.
Now construct HTML.
We'll start with
About the role
...
Then Responsibilities
...
Then Qualifications
...
Then Skills
...
Then Benefits
...
(list each benefit)
Then Pay
...
Then Schedule
...
Make sure no extra text.
Now extract exact sentences.
About the role paragraph: Let's copy exactly:
"This role supports the development of global activation campaigns and owns the execution and deployment of digital content across the Prestige Care portfolio, including Sebastian Professional, Nioxin, and Briogeo. Working closely with Brand Strategy, Creative, Social and regional teams, the Associate Manager helps shape social-first activation plans and translates campaign ideas into channel-ready content that drives awareness, engagement, and conversion. The role serves as the primary owner of global website and eRetail content while leading the deployment of digital campaign assets across paid media, CRM, SEO, and eCommerce channels. This includes managing content for innovation launches and base business priorities, ensuring markets receive high-quality, activation-ready assets aligned to platform best practices and consumer behaviors. Success in this role requires strong digital fluency, content development expertise, cross-functional collaboration, and a passion for bringing campaigns to life through social-first activation. Success is Defined By Effective execution of global activation campaigns across digital touchpoints. Delivery of high-performing social-first content and activation assets. Successful deployment of full-funnel paid media assets to global markets. Strong website, eCommerce, and retailer content execution. Timely delivery of content supporting innovation launches and core business priorities. Consistent activation across paid, CRM, website, SEO, and eRetail channels."
Note there is a capitalization oddity: "Success is Defined By". We'll keep as is.
Now Responsibilities items: We'll list each bullet as separate - . Need to include the subheading maybe as part of item. Let's list:
- Support the development of global activation campaigns across Sebastian Professional, Nioxin, and Briogeo.
- Partner with Brand Strategy, Creative, Social Media teams to develop social-first campaign plans that scale across paid, owned, and earned channels.
- Contribute to campaign briefs, activation plans, content strategies, and channel recommendations.
- Ensure campaign concepts are developed with platform behaviors, content consumption habits, and audience needs in mind.
- Support alignment of campaign execution across consumer and professional touchpoints.
- Own the execution and deployment of digital content across all campaign touchpoints.
- Translate campaign creative into channel-specific assets across social, paid media, website, CRM, SEO, and eCommerce channels.
- Manage content production, adaptation, approval
. For strengths maybe list. For benefits list. For schedule maybe just a
. We must not invent or summarize away detail. Keep all details. Let's extract content. About the role: The paragraph after "The Role": "This role supports the development of global activation campaigns and owns the execution and deployment of digital content across the Prestige Care portfolio, including Sebastian Professional, Nioxin, and Briogeo. Working closely with Brand Strategy, Creative, Social and regional teams, the Associate Manager helps shape social-first activation plans and translates campaign ideas into channel-ready content that drives awareness, engagement, and conversion. The role serves as the primary owner of global website and eRetail content while leading the deployment of digital campaign assets across paid media, CRM, SEO, and eCommerce channels. This includes managing content for innovation launches and base business priorities, ensuring markets receive high-quality, activation-ready assets aligned to platform best practices and consumer behaviors. Success in this role requires strong digital fluency, content development expertise, cross-functional collaboration, and a passion for bringing campaigns to life through social-first activation. Success is Defined By Effective execution of global activation campaigns across digital touchpoints. Delivery of high-performing social-first content and activation assets. Successful deployment of full-funnel paid media assets to global markets. Strong website, eCommerce, and retailer content execution. Timely delivery of content supporting innovation launches and core business priorities. Consistent activation across paid, CRM, website, SEO, and eRetail channels." We need to keep that as prose maybe in
. Could break into multiple paragraphs but okay. Responsibilities: Under "Key Responsibilities" there are bullet points: - Campaign Development & Social-First Activation - Support the development of global activation campaigns across Sebastian Professional, Nioxin, and Briogeo. - Partner with Brand Strategy, Creative, Social Media teams to develop social-first campaign plans that scale across paid, owned, and earned channels. - Contribute to campaign briefs, activation plans, content strategies, and channel recommendations. - Ensure campaign concepts are developed with platform behaviors, content consumption habits, and audience needs in mind. - Support alignment of campaign execution across consumer and professional touchpoints. - Digital Content Execution & Deployment - Own the execution and deployment of digital content across all campaign touchpoints. - Translate campaign creative into channel-specific assets across social, paid media, website, CRM, SEO, and eCommerce channels. - Manage content production, adaptation, approvals, and delivery to ensure assets are market-ready and on brand. - Partner with creative and production teams to develop engaging, platform-optimized content that supports campaign objectives. - Paid Media Asset Development - Support in the development and delivery of global paid media asset toolkits. - Helps translate campaign creative into full-funnel assets supporting awareness, consideration, conversion, and retention objectives. - Ensure assets meet channel requirements and platform best practices. - Website & eCommerce Content Ownership - Serve as the primary owner of global website and eRetail content execution. - Lead content deployment for innovation launches, campaign activations, and base business priorities. - Manage website pages, launch content, product content, retailer assets, and support digital experiences. - Partner with Digital and eCommerce teams to optimize content performance and user experience. - CRM & SEO Content - Support development of CRM campaign content and customer journey communications. - Coordinate SEO-focused content and articles that improve discoverability and traffic. - Ensure CRM and SEO content align with broader campaign objectives and messaging. - Market Enablement & Collaboration - Partner with regional and local teams to support successful market activation. - Deliver clear, activation-ready content toolkits and asset packages. - Collaborate across Brand Strategy, Creative, Social, Influencer, Education and local market teams to ensure seamless execution. We need to output as
- for any list of duties/requirements/benefits. So we can flatten all these bullet points into a single list? Or we could keep subheadings? The instruction: Use
for section headings. Use
- for any list of duties/requirements/benefits, and
for prose. It doesn't forbid having headings inside a list? Probably better to keep each responsibility category as a heading? But they said use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So only those top-level headings. Inside Responsibilities we can have a
- with
- items. We can include the subheadings as plain text inside
- maybe? But that would lose formatting. Could we include inside
- ? Not prohibited. But to keep simple, we can just list each bullet as
- and include the subheading as part of the item text. Thus Responsibilities section:
Responsibilities
- ... ...
. However instruction says use
- for any list of duties/requirements/benefits. Qualifications is a list of requirements; we could make it a list. Safer to use list. Let's make each sentence as
- .
Skills: "Key Strengths of the Role" bullet list: "Social-first campaign activation Digital content execution and deployment Website and eCommerce content ownership Full-funnel paid media asset development Content production and channel adaptation CRM and SEO content development Cross-functional collaboration Performance optimization". Could be list.
Benefits: paragraph: "In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO)." Also earlier: "Other rewards may include annual bonus plan or variable pay, depending on the role." That's part of compensation maybe but we can include in Benefits? Actually bonus is part of Pay. We'll keep benefits as health insurance etc.
Pay: paragraph: "We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles—pay Range: $69,000-$90,000 salary per year plus bonus. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role." We'll keep that as
under Pay. Schedule: "Work Arrangement: Hybrid 3x on-site in NYC". We'll put as
under Schedule. We must remove boilerplate: EEO, notices, accommodation, E-Verify, etc. Now construct HTML. We'll start with
About the role
...
ThenResponsibilities
- ...
Qualifications
- ...
Skills
- ...
Benefits
- ...
Pay
...
ThenSchedule
...
Make sure no extra text. Now extract exact sentences. About the role paragraph: Let's copy exactly: "This role supports the development of global activation campaigns and owns the execution and deployment of digital content across the Prestige Care portfolio, including Sebastian Professional, Nioxin, and Briogeo. Working closely with Brand Strategy, Creative, Social and regional teams, the Associate Manager helps shape social-first activation plans and translates campaign ideas into channel-ready content that drives awareness, engagement, and conversion. The role serves as the primary owner of global website and eRetail content while leading the deployment of digital campaign assets across paid media, CRM, SEO, and eCommerce channels. This includes managing content for innovation launches and base business priorities, ensuring markets receive high-quality, activation-ready assets aligned to platform best practices and consumer behaviors. Success in this role requires strong digital fluency, content development expertise, cross-functional collaboration, and a passion for bringing campaigns to life through social-first activation. Success is Defined By Effective execution of global activation campaigns across digital touchpoints. Delivery of high-performing social-first content and activation assets. Successful deployment of full-funnel paid media assets to global markets. Strong website, eCommerce, and retailer content execution. Timely delivery of content supporting innovation launches and core business priorities. Consistent activation across paid, CRM, website, SEO, and eRetail channels." Note there is a capitalization oddity: "Success is Defined By". We'll keep as is. Now Responsibilities items: We'll list each bullet as separate - . Need to include the subheading maybe as part of item. Let's list: - Support the development of global activation campaigns across Sebastian Professional, Nioxin, and Briogeo. - Partner with Brand Strategy, Creative, Social Media teams to develop social-first campaign plans that scale across paid, owned, and earned channels. - Contribute to campaign briefs, activation plans, content strategies, and channel recommendations. - Ensure campaign concepts are developed with platform behaviors, content consumption habits, and audience needs in mind. - Support alignment of campaign execution across consumer and professional touchpoints. - Own the execution and deployment of digital content across all campaign touchpoints. - Translate campaign creative into channel-specific assets across social, paid media, website, CRM, SEO, and eCommerce channels. - Manage content production, adaptation, approval
- for any list of duties/requirements/benefits, and