Global Associate Digital Brand Manager, New York
About the role
Jim Beam is seeking a Global Associate Digital Brand Manager to join the team responsible for the #1 Bourbon in the World. Our ambition is to increase Jim Beam's relevance in people's lives by showing up where they are - in places and moments that make them feel included and connected - and giving them reason to choose Jim Beam when looking for refreshment. The digital transformation of our brand is essential in our pursuit of this ambition. The role will support the brand's digital activation globally, beginning with the transformation of our global digital channels. Our ideal candidate is a passionate brand builder with an elevated understanding of how to effectively leverage the digital eco-system and digital tools to support brand communication programming. The Associate Digital Brand Manager brings a balance of creativity and technical acumen, with strong organizational and interpersonal skills.
Responsibilities
- Build a robust and engaged Jim Beam social community via the following:
- Develop and execute ambitious social media strategy for global channels
- Build and execute breakthrough global content creator strategy, designed to deliver ROI across brand equity and sales
- Own enhancement and management of global brand website
- Lead amplification of global comms and creative via paid, owned and earned digital activity
- Drive amplification of global efforts via:
- Delivery of clear social and content creator guidelines, following the principles and codes of aforementioned global strategy, to global markets
- Support of local digital leads as they adapt and adopt global strategy and assets