Associate Manager, Customer Marketing (Bangkok Based, Relocation Provided)

About the role

Agoda bridges the world through travel. Founded in 2005 by two lifelong friends and entrepreneurs, Agoda is now part of Booking Holdings (NASDAQ: BKNG) with a diverse team of over 7,000 people from 90 countries working in offices around the globe. Data and technology are at the heart of Agoda's culture, fueling curiosity and innovation across millions of hotels, holiday properties, flights, and experiences worldwide.

The Performance Marketing Team is a world leader in online marketing — highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable channels. The team blends analysts, marketing strategists, and data scientists with deep experience in data science, product, strategy, and marketing. Leadership fosters a strong learning environment where you'll work closely with experts from diverse backgrounds worldwide.

Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels. While scope varies by channel, core work includes:

Responsibilities

• Experimentation and optimizing campaign performance: experiment with ads, campaign structures, and bidding & pricing strategies on partners such as Google, Bing, TripAdvisor, Trivago, and other search engines; adapt to new product features and roll out changes from successful tests.
• Modeling: analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g., understanding the impact on bookings from large-scale TV campaigns or demand elasticity from pricing optimization), and liaise with product teams on an implementation roadmap.
• Reporting, analysis, and insights: build dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders.

Requirements

• Bachelor's degree or higher from a top university in a quantitative subject (e.g., computer science, mathematics, engineering, business, science, or relevant field of study).
• 4+ years experience in data crunching from top-tier consulting, investment banking, private equity, or strategy/business role for a fast-growing global tech company.
• Experience in one or more data analysis packages or databases (e.g., SQL, SAS, R, SPSS, Python, VBA) and visualization tools (e.g., Tableau, Power BI).
• Excellent verbal and written communication skills in English.
• Ability to move fast and be efficient, making decisions on objective data evidence.
• Innate desire to take ownership, make an impact, and influence outcomes.
• Excellent organizational skills, attention to detail, and ability to work independently.

Qualifications

• Experience in digital marketing or e-commerce.
• Experience with A/B testing and other testing metrics.
• Strong presentation and negotiation skills.