Associate Manager, Culture & Content

Match Group is a leading provider of dating products across the globe. Our portfolio includes Tinder, Hinge, Match, Meetic, PlentyOfFish, OkCupid, The League, HER, and others, each designed to spark meaningful connections for singles worldwide. Creating a sense of belonging doesn’t stop at our products—it’s the foundation of every team we hire. We work together in real life (IRL) 3 days a week to create the best platforms.

About the role

Match Group is seeking an Associate Manager of Culture & Content to lead social, creators, partnerships, and content across a portfolio of Match Group brands. This role sits within the Everyone & Everywhere portfolio, bringing each brand's strategy to life through culturally relevant storytelling, authentic collaborations, and social engagement. Reporting to the Director of Culture & Content, you will own approximately 2–3 brands while serving as the primary day-to-day partner out of our Los Angeles office.

Responsibilities

• Culture & Social
  • Spot emerging trends, communities, creators, and behaviors across audiences and cultures, and turn them into actionable opportunities, including identifying the right moments and spaces for brands to authentically join cultural conversations.
  • Develop always-on and campaign plans with cross-functional and agency partners—driving the creative bar and ensuring integrated execution across functions.
  • Own the full content lifecycle for quick-turn, organic content often with little to no outside production support: ideation, concepting, scripting/storyboarding, filming/content capture, and editing across short-form video and static formats.
  • Adapt and repurpose influencer, UGC, campaign, and IRL activation footage into platform-native content in near real time.
  • Translate organic to paid content by working with media, brand, and creative teams to ensure a consistent flow of content into our paid flywheel.
  • Own day-to-day social planning and publishing across all social platforms, ensuring content reflects platform best practices and audience expectations.
  • Partner with community management to foster meaningful conversations and help evolve each brand’s voice across owned channels.
  • Protect brand trust through social monitoring, triaging timely interactions, and executing escalation protocols with cross-functional partners.
  • Ensure timely and accurate responses to maintain brand trust.
• Creators, Partnerships & Experiences
  • Build creator rosters aligned with each brand’s audience.
  • Coordinate creator and partner campaign execution, approvals, timelines, and performance tracking.
  • Nurture and support long-term relationships that strengthen brand affinity.
  • Execute partnerships and IRL activations that expand relevance, credibility, reach, and conversation.
  • Lead the connected 360 plan across social, community, creators, partnerships, experiences, and paid amplification.
• Leadership & Measurement
  • Collaborate with brand, insights, creative, PR, product, growth, and analytics teams.
  • Support agency partners and external vendors throughout campaign development.
  • Partner with analytics and growth teams to analyze results and identify actionable learnings.
  • Recommend optimizations that improve engagement, creator performance, and business outcomes.
  • Measure and track KPIs across content and community performance, including engagement quality, organic and creator performance, sentiment, share of voice, content efficiency, and audience participation.

Requirements

• 3-5 years of experience in brand, social, cultural marketing, partnerships, creator marketing, or adjacent disciplines.
• Strong understanding of social-first storytelling and platform-native creative.
• Demonstrated, hands-on content creation skills—you must be able to independently concept, shoot, and edit content (proficiency with tools like CapCut, Premiere, Figma, or equivalent is expected).
• A portfolio or reel showing native social content you've personally created and edited (not just directed or briefed).
• Deep understanding of major and emerging platforms, distinct community dynamics per channel, and the agility to pivot strategic approaches.
• Proven success building culturally relevant programs that generate conversation, engagement, and brand love.
• Strong consumer instinct and cultural empathy across different audiences, communities, and subcultures.
• Excellent communication and project management skills.
• Ability to balance multiple brands and competing priorities.
• Strong creative instincts, editorial judgment, and ability to move quickly on opportunity.
• Experience managing cross-functional teams and external partners from idea through execution and measurement.
• Passion for pop culture, digital communities, and emerging consumer trends.

Our Values

• Take the Lead: We don't ghost our work or each other. Just as users don't leave their matches hanging, we don't let each other down.
• Move Fast: We have a bias for action and urgency. Something that could be done tomorrow would be better if done today.
• Better Together: We keep connection at the heart of dating and at the heart of how we work. Just as our users are better when they connect with others, so are we when we collaborate.
• Real Talk: We say the hard thing the human way. Just as we ask our users to behave with kindness and candor in our community, we expect all of us to do the same.
• Safety First: We act with integrity, transparency, and consistency so people feel safe—whether they're swiping, matching, or working alongside us.
• Spark Fun: We have fun to unlock creativity, fuel innovation, and help us build better experiences for daters.

Pay

The salary range for this position is $95,000 - $110,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in Los Angeles, CA. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

Schedule

This role requires working together in real life (IRL) 3 days a week.