Associate Key Account Performance Specialist – National

About the role

Townsquare Ignite, founded in 2010, combines owned digital properties, a proprietary programmatic advertising platform, and an in‑house demand and data management platform that collects first‑party data. Its competitive advantages include first‑party data collection, proprietary 360° advertising technology, DSP‑agnostic trade desk integration with over 10 DSPs, access to >250 billion impressions per day, hyper‑targeted solutions, multi‑platform delivery (desktop, mobile, apps, CTV, email, paid search, social), and full‑service creative support. The Associate Key Account Performance Specialist – National supports key accounts in Home Services, Legal, and Quick Service Restaurants (QSR) verticals, working closely with Key Account Performance Managers to aid strategy, execution, performance, and ongoing management of digital campaigns. The role involves cross‑functional collaboration with Sales, Campaign Management, Search, Buying, Analytics, and other teams to ensure accurate setup, successful launch, and continuous evaluation against client goals and KPIs. Associates develop client business understanding, assist with campaign recommendations, performance reporting, client communication, and internal coordination while building strategic and relationship‑management skills for future account ownership. Success is measured by campaign execution, responsiveness, quality of support, client satisfaction, and continued development as a strategic digital partner.

Responsibilities

• Partner with Key Account Performance Managers to support a portfolio of key accounts across Home Services, Legal, QSR, and other performance‑driven verticals.
• Develop an understanding of each client’s business, objectives, customer journey, KPIs, and competitive landscape to help inform campaign strategy.
• Support the development and review of digital proposals and campaign recommendations to ensure proposed solutions align with client objectives.
• Provide insights and recommendations based on campaign performance, feedback from internal buying teams, and evolving client needs.
• Assist with identifying optimization, upsell, and renewal opportunities based on campaign performance and client goals.
• Develop expertise across Townsquare Ignite’s digital capabilities and the role each solution plays within a full‑funnel strategy.
• Build strong cross‑functional relationships and serve as a reliable resource for internal teams supporting assigned accounts.
• Partner with Key Account Performance Managers and internal teams to ensure campaigns are properly prepared for launch.
• Review incoming orders for accuracy and ensure campaign details align with approved strategies and client expectations.
• Coordinate necessary campaign elements, including creative assets, pixels, targeting, KPIs, reporting requirements, and other launch materials.
• Compile insertion order details and schedule campaigns for trafficking through internal workflow management systems.
• Assist with targeting recommendations based on client objectives, audiences, vertical considerations, and overall tactic mix.
• Help ensure all required information and assets are received and communicated to the appropriate internal teams prior to launch.
• Monitor campaign performance and delivery in partnership with Key Account Performance Managers and internal buying teams.
• Review campaign data to identify trends, potential issues, optimization opportunities, and areas requiring additional analysis.
• Collaborate with internal teams to troubleshoot campaign issues and help ensure digital buys deliver