Associate, Integrated Media Planning - Consumer Brand

About the role

As an Associate, Integrated Media Planner, you'll support a major consumer brand in a highly regulated category as it navigates an evolving marketplace. This role offers exposure to audience strategy, consumer insights, and integrated media planning across a variety of channels. You'll also have the opportunity to work with our proprietary AI tools. It's a great opportunity to build a strong foundation in media strategy while partnering with experienced planners and buyers on campaigns that drive business results.

Responsibilities

In this entry-level role, you'll develop an understanding of the media landscape across both traditional and digital channels, including out-of-home, point of purchase, podcasts, partnerships, digital media, and print. You'll support the planning team in the day-to-day execution and coordination of integrated media plans.

• Partnering with strategy, investment, and cross-functional teams to support campaign planning and execution
• Maintaining media trackers, reports, and planning documents
• Gathering and organizing data to support media recommendations and presentations
• Updating media flowcharts, timelines, and campaign deliverables
• Assisting with campaign coordination to ensure plans are executed accurately and on schedule
• Supporting the development, measurement, and optimization of integrated media plans
• Learning media planning best practices across channels and platforms

This role is ideal for someone who is detail-oriented, curious about media and marketing, and eager to learn in a collaborative team environment.

Qualifications

• Bachelor's degree from an accredited four-year college or university
• 0-1 year of professional experience, including relevant internships
• Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word
• Strong interest in media planning, advertising, and consumer behavior
• Excellent organizational skills and attention to detail
• Strong communication and collaboration skills
• Ability to manage multiple projects and deadlines in a fast-paced environment

Skills

• Passion: You bring energy, curiosity, and enthusiasm to your work. You're interested in culture, consumer trends, and understanding what motivates audiences.
• Problem Solving: You approach challenges with a solutions-focused mindset, ask thoughtful questions, and know when to seek guidance from teammates and managers.
• Curiosity for Data: You enjoy working with data and are eager to learn how insights inform media strategy, measure performance, and uncover new opportunities.
• Relationship Building: You value teamwork and collaboration, building positive relationships with colleagues, partners, and clients while contributing to a shared goal.
• Attention to Detail: You take pride in delivering accurate, organized work and understand the importance of maintaining quality across multiple projects and deliverables.
• Growth Mindset: You're eager to learn, open to feedback, and motivated to build your skills in media planning and integrated marketing.

Pay

$45,000

Schedule

Minimum of three days per week in the office, unless additional in-office days are directed by the agency or manager.