Associate, Experience Planning

Overview

As an entry level role, the Associate is responsible for working with the strategy team in the development and execution of media plans. In this position, you will assist in gathering and preparing information for media plan development, plan stewardship, and performance reporting.

Responsibilities

• Gather data to support media recommendations through syndicated research tools, target audience analyses, and competitive reports, etc.
• Assist in the execution of the media plan by working with the team to prepare authorizations for client signature and insertion orders
• Work with Strategist to prepare and distribute weekly status reports
• Analyze results data in weekly client dashboards and begin to draw insights from big data
• Measure media performance to determine the extent to which the original objectives were met
• Participate in client and publisher meetings with opportunities to develop presentation skills
• Attend learning & development training classes including but not limited to: digital and offline media concepts, visualization, presentation skills, tool trainings, etc.
• Attend internal and external (publisher) meetings and presentations

Qualifications

• Interest in the principles of advertising, marketing and media
• Analytical thinking with a competency in mathematical concepts
• Works well in a team environment
• Proficient in Microsoft Office, particularly Excel and PPT
• Ability to learn media tools and software
• Ability to write clearly and concisely, as well as communicate and interact professionally

Pay

Texas: $34,000.00-$60,000.00