Associate Email Marketing Manager

Lifecycle Marketing & Campaign Execution

Plan, build, and deploy email and SMS campaigns that support product launches, promotions, and brand initiatives.

Manage and optimize automated lifecycle flows including welcome, abandoned cart, post-purchase, and retention programs.

Ensure all campaigns are aligned with brand messaging, marketing calendars, and business goals.

Performance Optimization & Testing

Analyze campaign performance using key metrics such as open rates, click-through rates, conversion rates, and revenue attribution.

Conduct A/B testing across subject lines, creative, segmentation strategies, and send timing to improve campaign performance.

Identify opportunities to improve customer engagement, retention, and lifetime value through data-driven insights.

Audience Segmentation & Personalization

Build and manage audience segmentation strategies to deliver relevant and personalized customer experiences.

Leverage behavioral and purchase data to optimize targeting and messaging across lifecycle campaigns.

Support the development of customer journey strategies that enhance engagement across the marketing funnel.

Cross-Functional Collaboration

Partner with creative teams to develop engaging email and SMS content and design.

Work with digital marketing teams to ensure lifecycle campaigns align with paid media, website promotions, and overall digital marketing strategy.

Cook up with product, brand, and merchandising teams to support key launches and campaigns.

Platform Management & Reporting

Manage campaigns within email marketing platforms such as Klaviyo, HubSpot, or similar lifecycle marketing tools.

Maintain campaign calendars and ensure timely execution of lifecycle initiatives.

Develop regular reports and performance insights to guide future marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience).
• 3–5 years of experience in email marketing, lifecycle marketing, or CRM marketing, preferably within DTC or e-commerce environments.
• Experience managing email marketing platforms such as Klaviyo, HubSpot, or similar tools.
• Strong understanding of email marketing performance metrics and lifecycle marketing strategies.
• Experience with A/B testing and performance optimization initiatives.
• Familiarity with customer segmentation and personalization strategies.
• Proficiency in analytics tools such as Google Analytics or similar reporting platforms.
• Strong communication and collaboration skills.
• Highly organized with the ability to manage multiple campaigns and deadlines.

Benefits

• Comprehensive medical, dental, and vision care
• 401k package with employer matching
• Paid Time Off
• Maternity/Paternity leave
• Full indoor basketball/volleyball court
• Fully equipped fitness center (cardio, weights, functional fitness area, lockers and showers, etc.)
• Yoga studio
• Meditation/Nap room
• And much more!

About the Role

Trove Brands is a privately-held house of brands including BlenderBottle®, Owala®, Whiskware®, and Eco-Brite®. Our patented and best-selling products are designed to simplify and improve everyday life with leading-edge innovation, incomparable quality, and aspirational style.

Company Culture

Trove Brands’ culture is passionate, entrepreneurial, and energetic. We value innovation through collaboration. And while we work smart and hard, we also connect and celebrate with equal gusto. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments.

Equal Opportunity Employer

Trove Brands is an equal opportunity employer.

Contact Information

Phone calls regarding this position are not accepted.

Location

This is a fully in-office position at our HQ in Lehi, Utah.