Associate Director, Web Personalization

Responsibilities

• Define and execute the enterprise web personalization roadmap, championing the shift toward predictive, real-time content experiences.
• Lead the deployment and optimization of AI conversational agents and real-time recommendation engines on the site.
• Ensure visitors receive immediate, tailored guidance, interactive dialogue, and relevant resources that mimic a bespoke, one-to-one consultation.
• Oversee a sophisticated optimization framework that transcends basic A/B testing.
• Utilize machine learning capabilities and real-time behavioral data to continuously test, refine, and scale complex web experiences and conversion pathways.
• Partner with technology and architecture teams to integrate new AI capabilities, assess emerging platforms, and ensure our architecture seamlessly supports sophisticated, real-time web decisioning.
• Partner with data and intelligence teams to leverage enterprise customer data and predictive models.
• Build robust, dynamic audience segments that trigger personalized site experiences the moment an account or user lands on a digital property.
• Establish KPIs and measure the impact of AI-driven web experiences against core business objectives.
• Provide executive-level reporting on how real-time personalization and conversational agents are driving engagement, generating pipeline, and improving overall digital ROI.

Qualifications

• Minimum eight years of recent experience in digital marketing, with a focus on web personalization, A/B testing, and conversion rate optimization (CRO).
• Bachelor's degree from an accredited college/university in marketing, information technology, analytics, or a related field required.
• Deep expertise in Web Personalization, AI/Conversational Agents, Web Hooks/API, Headless/Composable Architecture, Metadata & Taxonomy, AI Content Workflows, and CMS Platforms.
• Proven track record of moving organizations beyond traditional A/B testing to implement real-time, AI-powered digital experiences that drive measurable revenue impact.
• Excellent stakeholder management skills, with experience acting as a strategic technology advisor to senior marketing leaders.

Pay

California Salary Range: $136,000 - $259,000

Schedule

Standard work hours and years of service vary based on job classification.

Benefits

Includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Additional benefits include Personal Time Off per fiscal year, and two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. For more information, visit our KPMG US Careers site at Benefits & How We Work.

Location

Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation.