Associate Director, Web Personalization

Responsibilities

• Define and execute the enterprise web personalization roadmap, championing the shift toward predictive, real-time content experiences.
• Lead the deployment and optimization of AI conversational agents and real-time recommendation engines on the site.
• Ensure visitors receive immediate, tailored guidance, interactive dialogue, and relevant resources that mimic a bespoke, one-to-one consultation.
• Oversee a sophisticated optimization framework that transcends basic A/B testing.
• Utilize machine learning capabilities and real-time behavioral data to continuously test, refine, and scale complex web experiences and conversion pathways.
• Partner with technology and architecture teams to integrate new AI capabilities, assess emerging platforms, and ensure our architecture seamlessly supports sophisticated, real-time web decisioning.
• Partner with data and intelligence teams to leverage enterprise customer data and predictive models.
• Build robust, dynamic audience segments that trigger personalized site experiences the moment an account or user lands on a digital property.
• Establish KPIs and measure the impact of AI-driven web experiences against core business objectives.
• Provide executive-level reporting on how real-time personalization and conversational agents are driving engagement, generating pipeline, and improving overall digital ROI.

Qualifications

• Minimum eight years of recent experience in digital marketing, with a focus on web personalization, A/B testing, and conversion rate optimization (CRO).
• Bachelor's degree from an accredited college/university in marketing, information technology, analytics, or a related field required.
• Deep expertise in Web Personalization, AI/Conversational Agents, Web Hooks/API, Headless/Composable Architecture, Metadata & Taxonomy, AI Content Workflows, and CMS Platforms.
• Proven track record of moving organizations beyond traditional A/B testing to implement real-time, AI-powered digital experiences that drive measurable revenue impact.
• Excellent stakeholder management skills, with experience acting as a strategic technology advisor to senior marketing leaders.

Pay

California Salary Range: $136,000 - $259,000

Schedule

Standard work hours are listed in the job description.

Benefits

Available benefits are based on eligibility. Our Total Rewards package includes a variety of medical and dental plans, vision coverage, disability and life insurance, 401(k) plans, and a robust suite of personal well-being benefits to support your mental health. Depending on job classification, standard work hours, and years of service, KPMG provides Personal Time Off per fiscal year. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year and provides eligible employees two breaks each year where employees will not be required to use Personal Time Off; one is at year end and the other is around the July 4th holiday. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work. No phone calls or agencies please. KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.