Associate Director, Web Personalization

Responsibilities

• Define and execute the enterprise web personalization roadmap, championing the shift toward predictive, real-time content experiences.
• Lead the deployment and optimization of AI conversational agents and real-time recommendation engines on the site.
• Ensure visitors receive immediate, tailored guidance, interactive dialogue, and relevant resources that mimic a bespoke, one-to-one consultation.
• Oversee a sophisticated optimization framework that transcends basic A/B testing.
• Utilize machine learning capabilities and real-time behavioral data to continuously test, refine, and scale complex web experiences and conversion pathways.
• Partner with technology and architecture teams to integrate new AI capabilities, assess emerging platforms, and ensure our architecture seamlessly supports sophisticated, real-time web decisioning.
• Partner with data and intelligence teams to leverage enterprise customer data and predictive models.
• Build robust, dynamic audience segments that trigger personalized site experiences the moment an account or user lands on a digital property.
• Establish KPIs and measure the impact of AI-driven web experiences against core business objectives.
• Provide executive-level reporting on how real-time personalization and conversational agents are driving engagement, generating pipeline, and improving overall digital ROI.

Qualifications

• Minimum eight years of recent experience in digital marketing, with a focus on web personalization, A/B testing, and conversion rate optimization (CRO).
• Bachelor's degree from an accredited college/university in marketing, information technology, analytics, or a related field required.
• Deep expertise in Web Personalization, AI/Conversational Agents, Web Hooks/API, Headless/Composable Architecture, Metadata & Taxonomy, AI Content Workflows, and CMS Platforms.
• Proven track record of moving organizations beyond traditional A/B testing to implement real-time, AI-powered digital experiences that drive measurable revenue impact.
• Excellent stakeholder management skills, with experience acting as a strategic technology advisor to senior marketing leaders.

Benefits

KPMG offers a comprehensive compensation and benefits package, including:

• Medical and dental plans
• Vision coverage
• Disability and life insurance
• 401(k) plans
• A robust suite of personal well-being benefits to support your mental health

Additional details about our benefits can be found on our KPMG US Careers site. No phone calls or agencies please. KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them.