Associate Director, Web Personalization

Responsibilities

• Define and execute the enterprise web personalization roadmap, championing the shift toward predictive, real-time content experiences.
• Lead the deployment and optimization of AI conversational agents and real-time recommendation engines on the site.
• Ensure visitors receive immediate, tailored guidance, interactive dialogue, and relevant resources that mimic a bespoke, one-to-one consultation.
• Oversee a sophisticated optimization framework that transcends basic A/B testing.
• Utilize machine learning capabilities and real-time behavioral data to continuously test, refine, and scale complex web experiences and conversion pathways.
• Partner with technology and architecture teams to integrate new AI capabilities, assess emerging platforms, and ensure our architecture seamlessly supports sophisticated, real-time web decisioning.
• Partner with data and intelligence teams to leverage enterprise customer data and predictive models.
• Build robust, dynamic audience segments that trigger personalized site experiences the moment an account or user lands on a digital property.
• Establish KPIs and measure the impact of AI-driven web experiences against core business objectives.
• Provide executive-level reporting on how real-time personalization and conversational agents are driving engagement, generating pipeline, and improving overall digital ROI.

Qualifications

• Minimum eight years of recent experience in digital marketing, with a focus on web personalization, A/B testing, and conversion rate optimization (CRO).
• Bachelor's degree from an accredited college/university in marketing, information technology, analytics, or a related field required.
• Deep expertise in Web Personalization, AI/Conversational Agents, Web Hooks/API, Headless/Composable Architecture, Metadata & Taxonomy, AI Content Workflows, and CMS Platforms.
• Proven track record of moving organizations beyond traditional A/B testing to implement real-time, AI-powered digital experiences that drive measurable revenue impact.
• Excellent stakeholder management skills, with experience acting as a strategic technology advisor to senior marketing leaders.

Pay

California Salary Range: $136,000 - $259,000

Schedule

Standard work hours and years of service vary based on job classification.

Benefits

Available benefits include a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Details can be found on the KPMG US Careers site.