Associate Director, Video Investment

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Celebrated by AdAge as Data and Insights Agency of the Year, Digitas serves the world’s leading brands through a global network of more than 5,500 employees across over 65 offices in 43 countries.

About the role

We are the connected marketing agency, offering modern creative & media, data, and technology services under one roof. We’re looking for an outstanding Associate Director, National Video—someone who can lead in the ever-evolving TV and streaming landscape, win client trust, inspire teams, and manage multiple business accounts.

Responsibilities

• Oversee development of cross-channel video strategies and analysis for clients, collaborating with Media Strategy, Media Precision, Account Management, and Measurement teams to ensure alignment and on-brief execution.
• Serve as the central point of contact for clients and internal teams regarding the broader video investment portfolio.
• Speak fluently across all video channels, with deep expertise in linear TV activation.
• Build and foster strong partnerships with media partners in the video ecosystem, including linear broadcasters, CTV partners, and ATV operators; navigate negotiations and leverage cross-channel investments.
• Leverage data, audience insights, and historical performance to validate video investment strategies and inform tactical decisions.
• Oversee video specialists, manage workflow, and provide strategic guidance and oversight.
• Provide thoughtful feedback to direct reports, using performance evaluation and process improvement to develop talent.
• Contribute to new business pitches by lending strategic video expertise and high-level planning.
• Stay up-to-date on advanced video offerings in streaming and addressable TV.
• Promote a culture of shared learning and increase visibility of video expertise within the agency.
• Act as a leader and point of escalation for clients and team members as needed.

Requirements

• Six to nine years of media planning and buying experience, with a strong focus on cross-channel video.
• Deep expertise in digital streaming video, particularly in the TV and streaming landscape.
• Bachelor’s degree or higher in advertising, marketing, business administration, communications, or equivalent.
• Analytical background with comfort in data and numbers.
• Strong industry relationships with video partners.
• Excellent negotiation skills and ability to add incremental value for clients.
• Strong communication and writing skills—poised, precise, and kind in engagement.
• Ability to package, merchandise, and sell concepts and new opportunities.
• Strategic thinking with the ability to see the bigger picture.
• Self-starter who can work independently and collaboratively.
• Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Benefits

• Medical, dental, and vision coverage.
• Disability and 401K plans.
• Parental and family care leave, including family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $97,375.00 - USD $155,961.00 annually. Compensation will be determined based on skills, qualifications, and experience.