Associate Director, US Professional Education

About the role

Apellis is seeking a passionate and talented marketer for the role of Associate Director, US Professional Education (Prof Ed) on our Geographic Atrophy (GA) Marketing Team. This role involves making a significant impact for Eyecare Professionals (ECPs) and the company that launched the first FDA approved therapy to treat Geographic Atrophy.

Responsibilities

• Manage team of internal and external partners in creation of new professional education content for speaker program and symposia use
• Oversee operations for speaker programs and symposia including strategic direction, budget management, sunshine reporting, and program analysis
• Liaise with cross-functional partners on the selection and use of speakers
• Ensure necessary sponsorships for conference educational events are submitted and approved as needed
• Work with senior leaders in the planning and development of annual brand plans to leverage the voice of the KOL in promotional activities and ensure alignment with overall strategic objectives
• Lead the development and execution of advisory boards or other methods to better understand key business problems facing the Ophthalmic Franchise
• Partner with internal and external stakeholders to determine key business questions and appropriate format/audience/timing for answering them
• Oversee content development and approval by review committee
• Ensure compliant execution and tracking of all KOL engagements including advisory boards
• Disseminate advisory board feedback internally so that learnings can be acted upon quickly
• Think holistically about the business and closely monitor performance against key metrics, taking accountability for driving success of KOL initiatives
• Breed a culture of customer-centricity and a focus on patient unmet needs throughout the organization
• Efficiently and thoughtfully administer the Prof Ed marketing budget
• Work closely with regulatory, legal, and compliance to build policies and procedures related to ECP marketing

Requirements

• BS/BA degree, MBA preferred
• 7+ years of pharmaceutical commercial experience
• Broad marketing background with at least 5 years of experience in HCP marketing including PP, NPP, digital marketing, and agency management
• US launch experience and ophthalmology experience is strongly preferred
• Experience in sales or customer-facing roles is a plus

Skills, Knowledge & Abilities

• Passion for understanding and championing the needs of people living with debilitating diseases, translating them into market-moving insights
• Previous experience in designing and launching HCP marketing material including medical/legal/regulatory approval, KOL training, and performance evaluation / metric analysis
• Strong understanding of clinical decision-making process, drivers and barriers of HCP behavior, and approach to marketing across distinct segments and different customer-types
• Ability to access and influence various functional areas and motivate groups to action without direct line management responsibility
• Superior analytical ability to analyze current and future landscape and specific market insights to make recommendations that impact our brands
• Ability to navigate and be successful in a fast-paced, results-driven environment, managing through ambiguity
• An entrepreneurial spirit coupled with the drive to embrace innovation and develop creative but well-reasoned solutions to business challenges
• Motivation to be a part of envisioning and building the infrastructure, systems, and tactics to ensure launch success
• Demonstrated integrity on the job, including an understanding of relevant rules and regulations