Associate Director, US HCP Marketing, Digital Strategy

About the role

The Associate Director of HCP Digital Strategy will play critical role in translating HCP marketing strategy into integrated omnichannel engagement. This individual will lead the development and execution of digital, media and omnichannel strategies that bring brand and disease state priorities to life across paid and owned channels, driving impactful customer experiences and business results. The role will also champion innovative digital capabilities, including AI-enabled approaches, while serving as a critical partner across Marketing, Omnichannel, Advanced Analytics, and other key stakeholders to continuously enhance marketing effectiveness. The position is a hybrid position located in Cambridge, MA and will report to the Senior Director, US TTR HCP Team Lead with up to ~40% travel to conferences, KOL engagements, field training meetings, etc. We are the leader in RNAi therapeutics – a revolutionary approach with the potential to transform the lives of people with rare and common diseases. Built on Nobel Prize-winning science, Alnylam has delivered the breakthroughs that made RNAi therapeutics possible and are just at the beginning of what’s possible. Our deep pipeline, late-stage programs, and bold vision reflect our core values: fierce innovation, passion for excellence, purposeful urgency, open culture and commitment to people. We're proud to be a globally recognized top employer, where an authentic, inclusive culture and breakthrough thinking fuel one another.

Responsibilities

• Lead development of omnichannel engagement strategies that translate brand and disease state priorities into coordinated customer journeys across digital, media, and non-personal channels
• Lead execution of HCP digital marketing initiatives, including activation of content and assets across paid and owned media channels and management of digital content calendars
• Partner with Media lead to support HCP media planning and optimization to maximize reach, engagement, and business impact across priority customer segments
• Integrate customer target lists, predictive alerts, and digital behavioral signals into omnichannel engagement strategies to enable more personalized and responsive customer experience
• Establish and monitor key performance indicators (KPIs) to evaluate campaign effectiveness and inform optimization efforts
• Evaluate and implement emerging digital capabilities, including AI-enabled solutions, to enhance customer engagement, personalization, and marketing effectiveness
• Collaborate with marketing (HCP, Patient, and MedEd teams) and other cross functional partners (including Omnichannel Team, Market Research, Advanced Analytics, and others) to ensure aligned strategy, coordinated execution, and data-driven decision making
• Collaborate with legal, regulatory, and compliance stakeholders to ensure compliant development and execution of all strategies and tactics
• Partner with Agencies to deliver high-quality execution, operational excellence, and continuous innovation
• Cont