Associate Director, U.S. VOXZOGO marketing
BioMarin is a leading rare disease biotechnology company focused on genetically defined conditions. Guided by our purpose to develop medicines that make a profound impact on people’s lives, our global teams have delivered a portfolio of therapies since our founding in 1997. Our revolutionary treatments for conditions like achondroplasia (the most common form of dwarfism), PKU (phenylketonuria), CLN2 (a form of Batten disease), and multiple forms of MPS (mucopolysaccharidosis) offer new possibilities for patients and families who previously had few, if any, available options. With the recent acquisition of Amicus, our portfolio now includes therapies for Fabry disease and Pompe disease, expanding our ability to reach more people living with rare genetic conditions.
About the role
The Associate Director, U.S. VOXZOGO Marketing will play a key leadership role on the team, driving brand strategy and market execution. The brand is at a critical stage in its lifecycle, with competition entering the market and near-term potential for a new indication. This role requires strong leadership across internal teams—including Sales, Medical Affairs, Market Access, and Corporate Communications—as well as external stakeholders such as healthcare professionals and agency partners. The ideal candidate will bring relevant experience in biotech/pharma marketing across multiple disease states, a strong track record of driving value in competitive markets, and a passion for improving patient outcomes in rare disease.
This role offers high visibility with senior leadership and global teams, providing the opportunity to make a significant impact on the success of VOXZOGO and the lives of children with rare genetic conditions.
Responsibilities
- Drive franchise value in a competitive market with new entrants; lead U.S. strategy and contribute to Global strategic direction
- Analyze the market environment to support readiness for an upcoming competitor launch; integrate competitive intelligence into marketing and cross-functional strategies
- Lead U.S. competitive-readiness efforts; collaborate with Global marketing while advocating for the U.S. perspective
- Own strategy and performance for a priority customer segment within the VOXZOGO U.S. business; define A-to-B shift, key messages, tactics, channels, and metrics to measure campaign performance
- Leverage BioMarin’s digital capabilities to drive omnichannel engagement with customers
- Deliver measurable growth and/or retention in a competitive market
- Lead cross-functional teams and agency partners to execute brand strategy
- Manage and optimize significant marketing investments
- Collaborate with the U.S. marketing team on insights-gathering, campaign development, and field communication
- Partner closely with Sales, Medical, Market Access, and Corporate Communications to align on strategy and key messages
- Engage with key customers at medical congresses, advisory boards, advocacy events, and other settings; may include planning and executing advisory boards and overseeing major congresses
- Work with Business Insights & Analytics to develop, track, and monitor KPIs for measuring competitor launch impact
- Drive core planning processes such as brand and tactical plans alongside senior leadership
- Manage budget and external partners effectively
Requirements
- BA/BS in Business or Life Sciences (MBA preferred)
- 8+ years of experience in pharma/biotech commercial roles, with a focus on driving success in competitive markets
- Experience working with creative agencies, promotional review teams (medical, regulatory, legal), and others to develop, deploy, measure, and optimize marketing campaigns
- Demonstrated strategic thinking and analytical skills; comfortable with complexity and ambiguity
- Strong communication skills, with the ability to craft compelling narratives and engage with senior leaders
- Proven ability to interact effectively at all levels of a matrixed organization
- Strong sense of accountability and collaborative approach in dynamic environments
- Ability to manage multiple demands, prioritize effectively, lead teams, gain alignment, and drive decision-making
- Self-starter with energy, enthusiasm, and a solution-oriented mindset
- Passion for improving patient and business outcomes
- Ability to travel up to 25%
Preferred Qualifications
- Working knowledge of multiple major pharmaceutical markets
- Understanding of market access and medical strategy
- Management or strategy consulting experience
- Rare disease experience
- Prior sales experience
Pay
The salary range for this position is $164,300 to $225,940. BioMarin considers factors such as experience, qualifications, and geographic location when determining base compensation. Actual compensation will vary.
Benefits
- Discretionary annual bonus
- Discretionary stock-based long-term incentives (eligibility may vary by role)
- Paid time off
- Company-sponsored medical, dental, vision, and life insurance plans