Associate Director, Thought Leader Liaison - Southeast (FL, GA, AL, MS, AR, LA, NC, SC, TN, OK, KS)

About the role

The Associate Director, Thought Leader Liaison (TLL) is a highly visible, field-based strategic marketing leader responsible for shaping commercial strategy through meaningful engagement with key opinion leaders (KOLs) and influential healthcare professionals across the MPN community. This role involves cross-functional leadership, market development, thought leader identification, relationship building, and performance measurement.

Responsibilities

• Lead cross-functional planning for strategic KOL engagement
  Partner closely with Marketing, Medical Affairs, Market Access, Sales Leadership, Clinical Development, Training, and Executive Leadership to ensure coordinated customer engagement

• Recommend speakers, support speaker training, and monitor speaker programs to identify strategic updates and development opportunities
  Align with cross-functional partners leading ad boards to manage advisor recruitment, define strategic objectives, and assist in execution when needed

• Develop regional thought leader engagement strategies that align with commercial priorities, broaden customer reach, and expand commercial influence
  Identify, prioritize, and engage both established and emerging hematology-oncology experts across academic and community settings

• Build trusted, long-term partnerships with established and emerging KOLs through thoughtful, consistent engagement grounded in credibility, inquisiveness, and mutual value
  Develop a deep understanding of each KOL’s clinical focus, priorities, influence, and educational interests to create tailored engagement strategies to support commercial objectives

• Collaborate closely with Sales and other commercial partners to fortify HCP relationships with PharmaEssentia
  Translate field insights into actionable recommendations that shape brand strategy, customer engagement, lifecycle planning, and launch readiness

• Identify emerging treatment trends, competitive dynamics, referral patterns, unmet needs, and evolving customer perceptions
  Partner with Brand Marketing to inform messaging, positioning, educational priorities, and future commercial initiatives

• Lead insight gathering with opinion leaders through one-on-one engagements, small group meetings, conferences, and advisory steering committees to generate actionable input that informs brand strategy
  Build, support, and manage advisory steering committees that advance insight generation and strategic planning

• Identify and cultivate future regional and national experts
  Engage KOLs to deliver the BESREMi value story through internal and external initiatives including video content, KOL-led education, speakers bureau, and internal meetings
  Develop speaker and faculty pipelines regionally
  Increase expert participation in key engagements to advance commercial objectives

• Utilize CRM, AI-enabled insight management platforms, and analytics to identify engagement trends and emerging opportunities
  Leverage qualitative and quantitative data to optimize engagement strategies
  Report insights gathered through AI management tool and other avenues to make strategic marketing recommendations and inform strategy

Qualifications

• BS/BA or equivalent required, preferably in Marketing, Science, Business Administration or other similar degree; an MBA or other advanced degree preferred

• 8–12+ years of progressive pharmaceutical or biotechnology commercial experience

• Deep experience in Hematology-Oncology required; Myeloproliferative Neoplasm (MPN), leukemia, or other rare hematologic malignancy experience strongly preferred

• Demonstrated success building relationships with nationally and regionally recognized hematology-oncology experts

• Experience leading congress strategy, speaker development, advisory board strategy and insight generation is strongly preferred

• Strong scientific acumen and business acumen, with the ability to use knowledge of the industry and marketplace to identify long-term benefits for our customers

• Excellent communication and interpersonal skills to build relationships with KOLs

• Analytical skills to evaluate insights and identify actionable themes to inform marketing strategy

• Strategic thinking to align KOL development plan within region built around marketing objectives

• Knowledge of industry trends and target audience demographics

• Collaborative team player with the ability to work independently

• Leads through influence and with impact across teams

• Self-starter. Takes initiative and works independently to successfully work in a fast-paced environment with multiple demands

• Strong strategic planning, project management, communication, and organization skills

• Understanding of compliance environment in pharmaceutical promotions

• Flexibility to travel 50-70% of the time, including evenings and weekends

• Must live within assigned geography, near a major airport

Pay

$185,000 to $215,000

Schedule

Not specified