Associate Director, Sustained Release, Eye Care

Lead Strategy Development and Tactics

Leads the development and implementation of product and brand marketing plans and assesses the effectiveness of strategies, evolving them as needed to reflect changing market dynamics.

Serves as the subject matter expert for the Brand Team. Develops and articulates effective marketing strategies that are impactful, executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).

Collaborates closely with internal stakeholders, the field sales organization, and key customers to guide product positioning, key messaging, and drive overall sales.

Maintains and strengthens relationships with Key Opinion Leaders and the broader community of eyecare professionals.

Manages day-to-day operations with agencies, vendors, and external brand partners.

Develops strong cross-functional partnerships with internal stakeholders from the integrated brand team including Marketing, Sales, Medical, HEOR, Finance, Legal, Regulatory, and Compliance.

Qualifications

• Bachelor's degree in related field, MBA preferred
• 7-9 years of specialty sales/marketing experience required
• At least 3 years product management experience in direct to physician marketing preferred
• Understands verification of benefits for patient coverage
• Knowledge of health care and/or pharmaceutical industry
• Experience in product launches
• Healthcare industry experience with an established track record in managing industry-based marketing functions
• Highly desired: Buy and Bill/Part B experience
• Highly desired: Patient Activation / Direct to Consumer Marketing experience

Additional Information

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.