Associate Director, Strategy

About the role

Publicis Media UNIT3C is a social marketing and dynamic content center of excellence, specializing in connecting brands to consumers in real-time, social environments. Generate strategic media initiatives and lead the implementation of the media plans for a major client.

Responsibilities

• Oversee media strategy and plan development and budget
• Manage the process and procedure for client set up, billing and all administrative functions
• Evaluate, identify and size media target based on client brief
• Develop and execute strategy for the functional area
• Evaluate composition of a wide range of media vehicles to determine which would most effectively reach the target audience
• Present recommendations to account service and clients
• Maintain strong relationship with key clients
• Follow detailed instructions and using established procedures, complete work in a detailed and complete manner
• Supervise, train and develop skills of Assistants and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
• Provide job performance feedback to subordinates and make recommendations to management
• Provide staffing recommendations and daily supervision to all accounts
• Perform under immediate supervision, using established procedures to accomplish assigned tasks
• Assist in more advanced functions as part of training and development
• Refer questions and problems to higher levels
• Serve as resource for others in resolution of complex problems/issues
• Work with minimal supervision, relying on advanced experience/judgment
• Perform other duties and responsibilities that management may deem necessary from time to time
• Manage projects and resources for areas of specialization, both media specialization and client business specialization

Qualifications

• Bachelor's degree
• 5+ years media planning experience including 3 years in a management capacity
• Offline and Online media experience
• Strong working knowledge of National and Local Media Business Competencies
• Excellent management and motivational skills
• Excellent organizational, interpersonal and quantitative/analytical skills
• Strong client presentation skills and business writing skills
• Demonstrated expertise in strategic planning
• Detail-oriented and proven ability to thrive in a fast paced environment

Skills

• Microsoft Suite, Nielsen, Kantar Software, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Comscore, Google Analytics
• Exceptional written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Understanding of Activation/Negotiation team functions
• Understand the strengths and weaknesses of each media type
• Able to make independent decisions and identify priorities
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Orient, train, assign and review the work of subordinates
• Be able to identify and promote solutions
• Be a resource to others in the resolution of complex problems/issues
• Knows industry trends and emerging media

Pay

USD $106,780.00 - USD $170,937.00 annually.

Benefits

• Medical coverage, dental, vision, disability, and 401K
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off