Associate Director, Strategy

Overview

Zenith is seeking an Associate Media Director, Strategy to manage media planning and strategy for a high-profile and fast-paced account. This role requires strong leadership and collaboration skills.

Responsibilities

• Build and implement effective marketing strategies leading all day-to-day aspects of media planning across multiple campaigns
• Develop planning objectives that align with and elevate the client's marketing and business goals
• Collaborate with Investment, Content, Strategy, and Programmatic teams, as well as brand IAT to integrate all aspects of the media ecosystem into media strategy
• Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
• Show strong attention to detail and ability to follow established procedures, completing work in a detailed and accurate manner
• Supervise, train, and develop skills of Associates, Planners, and Supervisors by managing workload, delegating responsibilities, and checking work for accuracy
• Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management
• Manage projects and resources for all aspects impacting the client's business
• Participate in the recruitment and selection of junior staff
• Mentor and guide direct reports to ensure proper education for advancement
• Lead by example assisting in all levels of the planning and activation process
• Effectively communicate across all levels and be willing to adopt new skills with an emphasis on AI tool usage
• Demonstrate detailed awareness of the media landscape, trends, challenges, and competition
• Show strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's business

Qualifications

• B.A. or B.S., preferably in Marketing, Advertising, or related field
• 6+ years of media planning experience
• 2+ years of experience managing junior staff
• Agency experience highly preferred

Additional Information

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.