Associate Director, Strategy

About the Role

The Associate Director, Strategy plays a key role in leading media strategy and planning for assigned clients. This individual provides day-to-day functional management of client needs while ensuring excellence in media strategy. The Associate Director leads cross-functional collaboration, oversees media planning initiatives, and ensures strategic media approaches align with business objectives.

Responsibilities

• Drive the media planning process, ensuring alignment with strategic objectives.
• Oversee media strategy development, including channel mix recommendations and budget allocation.
• Provide initial perspectives on media strategies and approaches.
• Manage multiple accounts, transitioning seamlessly between them.
• Represent the interests of cross-functional teams in client and agency partner meetings.
• Push for continuous improvement of self, team, and client deliverables.
• Stay informed on industry trends, emerging media opportunities, and Publicis Groupe capabilities.
• Contribute to new business and organic growth efforts.
• Serve as a primary point of contact for day-to-day client communications.
• Build strong relationships with clients, demonstrating an understanding of their business priorities.
• Provide strategic input to help shape clients' marketing priorities.
• Present media strategies and performance updates effectively, leveraging strong communication skills.
• Advocate for client needs while ensuring agency best practices are upheld.
• Manage and mentor a team of direct and indirect reports.
• Oversee onboarding, training, and development processes.
• Provide ongoing coaching, performance management, and professional development.
• Manage and delegate team workload, ensuring quality outcomes and deliverables.
• Foster a collaborative and inclusive work environment.
• Participate in PHM's hiring efforts by assessing and onboarding new talent.
• Work collaboratively with internal teams to drive integrated media strategy initiatives.
• Partner with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs.
• Provide input on deliverable timelines in partnership with cross-functional teams.

Qualifications

• 5+ years media planning experience.
• 2+ years management experience.
• 1+ year cross-channel media planning experience in 4 channels (Digital, Video, Print, OOH, DTC, HCP, Payer/Managed Market).
• 2+ years HCP/Pharma media planning and media strategy experience.
• Familiarity with standard media research and planning tools (e.g., mediaocean).

Pay

USD $81,225.00 - USD $129,987.00/Annually.