Associate Director, Strategic Communications & Events (Full Time)

This role is responsible for developing, implementing, monitoring, and reporting on enrollment marketing strategies and tactics, events, and communication plans for undergraduate and graduate enrollment portfolios (approximately 200 academic programs) across all Jefferson campus locations (Center City, East Falls, Dixon, Voorhees, and Lehigh Valley).

Responsibilities

• Interact with co-workers, visitors, and other staff consistent with the values of Jefferson.
• Enrollment Strategies & Tactics: Utilize data and build/deploy surveys to strategically and regularly analyze the effectiveness of communications and admissions events. Plan, develop, and execute strategies and tactics to ensure positive progress toward department-defined KPIs.
• Communication Plan Development: Oversee the development, implementation, and assessment of complex communication plans that encourage funnel conversion. Utilize all available communication platforms and mediums (print, electronic, text messaging, digital, and social media) and account for diverse application pools. Monitor email campaign results using A/B testing and analytical data to implement improvements.
• Event Design & Management: Strategically manage a portfolio of event and visit opportunities for assigned populations. Design and manage each opportunity to provide guests with a positive and memorable experience. Develop event and visit plans that engage key influencer groups (parents, guidance counselors, etc.). Strategies will include on-campus and virtual events.
• CRM (Slate by Technolutions): Build communications, including creating and editing content, updating HTML in email templates, and building/updating translation tables and content blocks. Utilize Deliver, Content Blocks, Translation Tables, Rules, Populations, Slate Print, Events, Scheduler, Ping, Portals, and Forms regularly. Develop queries and reports to monitor campaign and event performance. Stay up-to-date on Slate enhancements and new features.
• Website: Collaborate with University Marketing & Communications and Enterprise Digital Marketing teams to create and update website content. Strategically utilize web assets to impact enrollment objectives.
• Asset Development & Management: Develop and manage assets in collaboration with key strategy partners for generating demand for the University’s academic programs (website, print, email, digital, video, etc.). Ensure Jefferson Enrollment Management efforts promote and protect the Jefferson brand.
• Reporting & Analysis: Create dashboards and monitoring reports; produce ad-hoc analyses. Utilize data to track results and course-correct as needed.
• Staff Management: Directly manage employees as assigned and/or support department leadership in the oversight and mentorship of staff members within the team; serve as the point of contact in the absence of department leadership.
• Strategy & Engagement Team Responsibilities: Contribute to efforts related to department planning, policy & procedure development, quality assurance & effectiveness, and budget & team management.

Requirements

• Technical Background: Slate by Technolutions CRM experience (with advanced configurable joins, query, and report building) is required. HTML coding and development knowledge is required. Experience updating and managing content in web development platforms is required.
• Client Services: Daily interaction and collaboration with University senior leaders, academic deans, academic program directors, administrative partners, prospective students, high school and community college counselors, and external service vendors.
• Creative Services & Content Generation: Work directly with University Marketing colleagues to provide direction on assets (email, print, digital, video, web, and event assets) that directly impact University enrollment goals.

Qualifications

• Bachelor’s degree required.
• Master’s degree in Communications, MBA, Marketing, User Experience, or Higher Education Leadership/Administration is strongly preferred.
• 5+ years of professional experience, with 2+ years of management/leadership experience required.
• Experience in an undergraduate and/or graduate admissions office is strongly preferred.
• Experience using Slate by Technolutions is required.
• Experience using the Microsoft Office Suite (Word, Excel, Outlook, Teams) is required.

Benefits

• Comprehensive package including medical (including prescription), supplemental insurance, dental, vision, life, and AD&D insurance.
• Short- and long-term disability, flexible spending accounts, and retirement plans.
• Tuition assistance and access to voluntary benefits providing group rates on insurance and discounts.
• Access to tuition discounts at Thomas Jefferson University after one year of full-time service or two years of part-time service.
• All colleagues, including those who work less than part-time (including per diem colleagues, adjunct faculty, and Jeff Temps), have access to medical (including prescription) insurance.

Schedule

Workday Day (United States of America)