Associate Director, Strategic Marketing and Communications

Job Summary

The David Eccles School of Business is seeking an Associate Director of Marketing to lead the integration, implementation, and execution of the school's marketing strategy.

Responsibilities

• Partner with the Senior Director of Brand Strategy, Marketing, and Communications to develop and execute integrated marketing strategies aligned with the school's strategic priorities and institutional goals.
• Partner with the Senior Director of Brand Strategy, Marketing, and Communications to strengthen execution, establish best practices, and reinforce accountability across the Branding, Marketing, and Communications team.
• Help ensure marketing initiatives are executed with quality, consistency, accountability, and measurable impact across academic programs, centers and institutes, departments, and schoolwide initiatives.
• Lead and coordinate marketing and storytelling efforts across the school's centers and institutes to strengthen alignment, collaboration, visibility, and consistency.
• Establish and reinforce strategy and execution best practices for marketing planning, execution, stakeholder communication, and follow-through.
• Provide guidance and direction to strengthen the quality, consistency, effectiveness, and strategic alignment of messaging and content across the Branding, Marketing, and Communications team.
• Coordinate marketing initiatives across channels and stakeholders to ensure alignment and operational effectiveness.
• Oversee marketing analytics and performance reporting to support strategic decision-making and continuous improvement.
• Provide strategic leadership and execution oversight for marketing campaigns, digital marketing, social media, and integrated marketing initiatives.
• Support implementation of the school's brand and messaging platform and ensure alignment with brand standards and institutional priorities.
• Manage multiple complex projects and initiatives simultaneously with strong organization, communication, and attention to detail.
• Support additional strategic initiatives and special projects as assigned.

Minimum Qualifications

• EQUIVALENCY STATEMENT: 1 year of higher education can be substituted for 1 year of directly related work experience (Example: bachelor's degree = 4 years of directly related work experience).
• Requires a bachelor's (or equivalency) + 10 years or a master's (or equivalency) + 8 years of directly related work experience.
• Experience working in higher education or other complex, matrixed organizations.
• Agency experience or experience supporting multiple partners, stakeholders, departments, or business units is a plus.
• Experience developing and executing integrated marketing strategies across multiple channels and audiences involving multiple stakeholders, departments, or business units.
• Strong understanding of marketing analytics and performance reporting.
• Experience leading marketing campaigns, digital marketing, social media, and integrated marketing initiatives.
• Demonstrated ability to manage multiple complex projects with strong organization, communication, and follow-through.
• Experience establishing strategy and execution best practices within a marketing and communications team and reinforcing accountability and consistent execution.
• Strong messaging and content writing skills.
• Strong communication skills.