Associate Director - Solutions Analyst (MarTech)

We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading only if there is real specific content. Must not repeat job title. Must not include Job ID etc. Remove boilerplate. Preserve all substantive info. We need to parse the posting. Key sections: - Who We Are: description of WPP Enterprise Solutions. Could be "About the role"? Actually "Who We Are" is about company. Could be placed under "About the role"? The instruction: use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to map content to these headings. "Who We Are" could go under "About the role"? Probably "About the role" includes description of role and maybe company context. We'll include a paragraph summarizing who they are. Job Summary: description of role. Could also go under About the role. Key Responsibilities: list bullet points. Use

• . Qualifications: list bullet points (required qualifications). Also Preferred Qualifications maybe under Skills? Actually "Skills" heading could contain skills. But we have Qualifications and Skills separate. We'll put required qualifications under "Qualifications". Preferred qualifications maybe under "Skills" or also under Qualifications? The instruction: Use headings as given. We'll put required qualifications under Qualifications, and preferred qualifications under Skills (or maybe also under Qualifications but we can split). We'll also include Pay: there is a salary range "$75,000 - $180,000 USD". Also mention base salary range. So we create Pay section with that. Schedule: mentions "This role requires a minimum of four days per week in-office presence, with travel to Mazda and key partner locations as needed." That's schedule info. So Schedule section. Benefits: "We offer a competitive benefits package, click WPP Benefits for more details." That's benefits info. So Benefits section. We must not include boilerplate like equal opportunity, privacy policy, etc. We must not include duplicated lines. We must preserve all substantive info. Let's extract content. Who We Are paragraph: "WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience." Job Summary paragraph: "The Associate Director, Martech Technology Strategy is a client-facing role responsible for supporting and advancing Mazda North America Operations’ enterprise Martech roadmap under the direction of senior Technology Strategy leadership. This role sits within Technology Strategy and helps connect Mazda’s business goals to the technology, data, platform, governance, and operating model decisions needed to drive measurable growth. This role helps manage the integrated Martech picture across CDP, CRM, personalization, content operations, taxonomy, media activation, analytics, and data engineering. They translate strategic direction into clear use cases, requirements, workstream plans, governance inputs, and decision support that cross-functional teams and partners can build, operate, and measure. The role supports Mazda’s audience, segmentation, and taxonomy governance agenda, including the use of Claravine as the operational system of record for naming, metadata, campaign classification, and audience definitions across the Martech ecosystem. At the Associate Director level, this person is expected to be a strong day-to-day strategy partner to Mazda stakeholders and internal delivery teams, helping shape recommendations, clarify trade-offs, and prepare decisions for senior client and agency leadership. This role requires a minimum of four days per week in-office presence, with travel to Mazda and key partner locations as needed." Key Responsibilities: list bullet points (multiple). We'll capture each bullet. Responsibilities list: - Support the end-to-end Mazda Martech roadmap across CDP, CRM, personalization, content operations, taxonomy, analytics, media activation, and data engineering. - Translate Mazda’s business priorities and customer experience goals into workstream plans, requirements, roadmap inputs, and fundable use case detail. - Develop analysis and recommendation materials to support build, buy, partner, defer, or stop decisions across the Martech ecosystem. - Identify risks, dependencies, trade-offs, and decision points early, and escalate them with clear context and recommended paths forward. - CDP strategy, segmentation, and audience orchestration - Support strategy and ongoing optimization for Mazda’s Adobe Experience Platform and Real-Time CDP program. - Define audience frameworks, lifecycle segmentation, suppression logic, activation requirements, and measurement expectations. - Ensure audience definitions are consistent across CRM, paid media, personalization, analytics, and reporting. - Partner with data engineering and platform teams to validate feasibility, data readiness, identity logic, and activation dependencies. - Enterprise taxonomy and governance - Support Mazda’s enterprise taxonomy program, with Claravine serving as the system of record for naming, metadata, campaign classification, and audience definitions. - Help define and maintain governance standards across Claravine, Adobe Experience Platform, Real-Time CDP, AJO, AEM, CJA, Salesforce Marketing Cloud, media platforms, WPP Open, Domo, and reporting tools. - Establish naming conventions, metadata standards, decision rights, approval processes, versioning, and change management for taxonomy and audience governance. - Ensure taxonomy supports activation, reporting, measurement, personalization, AI classification, and long-term scalability. - CRM, personalization, and journey orchestration - Support the strategic direction for Mazda’s CRM and personalization roadmap across owned channels and customer journeys. - Translate priority moments into use cases with clear owners, dependencies, triggers, suppression rules, success metrics, and platform implications. - Connect segmentation strategy to measurable outcomes such as lead quality, conversion, service engagement, loyalty, retention, and sales lift. - Cross-agency orchestration and stakeholder leadership - Serve as a Martech Technology Strategy partner across Mazda Marketing, Digital, IT, Legal, Data Privacy, Analytics, Media, and related stakeholder groups. - Coordinate work across VML, WPP Media, WPP Choreograph, Shift Digital, Adobe, TransUnion, Salesforce, and other ecosystem partners. - Partner with client, strategy, and delivery leadership to support roadmap decisions, maintain alignment, and build trust across teams. - Facilitate workshops, roadmap reviews, retrospectives, and executive alignment sessions that turn complex inputs into a clear plan. - Measurement, value realization, and business impact - Define the measurement framework for CDP, CRM, personalization, media activation, taxonomy, and content orchestration. - Partner with analytics and reporting leads to connect platform activity to business outcomes. - Support value-realization narratives for executive forums, steering committees, quarterly business reviews, and roadmap funding conversations. - Identify opportunities for influenced revenue, expanded scope, reusable assets, partner motion, and broader WPP Enterprise Solutions value creation for review with senior leadership. - Practice contribution and team support - Provide day-to-day guidance and support to Martech Technology Strategy resources across CDP, CRM, personalization, taxonomy, content pipeline, and orchestration as assigned. - Help maintain the quality bar for roadmaps, use case maps, operating models, taxonomy frameworks, business requirements, recommendations, and points of view. - Mentor supporting team members in business analysis quality, stakeholder communication, platform context, and client-facing delivery practices. - Contribute reusable frameworks, account learnings, and thought leadership to the broader Technology Strategy practice. Qualifications (required): - Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field. - 6+ years of experience in technology strategy, marketing technology strategy, digital transformation, business analysis, consulting, or enterprise platform delivery. - Experience supporting or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders. - Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance. - Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud. - Experience defining audience frameworks, segmentation logic, taxonomy standards, journey triggers, suppression rules, activation requirements, and measurement expectations. - Proven ability to support cross-functional or multi-partner programs, facilitate working sessions, and influence through clear analysis and communication. - Excellent written and verbal communication skills, with the ability to translate complex technology considerations into clear business-facing materials. Preferred Qualifications (maybe under Skills): - Experience in automotive, retail, financial services, or another multi-tier, data-intensive industry. - Experience with Mazda, MNAO, or automotive manufacturer / dealer ecosystem operating models. - Adobe certification or equivalent expertise across AEP, RT-CDP, AJO, CJA, AEM, or Adobe Target. - Experience with Claravine, Domo, TransUnion, LiveRamp, The Trade Desk, DV360, Meta, Google Ads, Salesforce CRM, or WPP Open. - Experience designing taxonomy councils, governance models, change management processes, and platform adoption frameworks. - Working knowledge of privacy, consent, profile stitching, deletion chain, and audience activation considerations. - Experience with content supply chain or creative automation platforms such as Adobe Workfront, GenStudio, Frame.io, Bynder, or Brandfolder. - Advanced degree in a related field. Pay: "$75,000 - $180,000 USD". Also mention base salary range. Benefits: "We offer a competitive benefits package, click WPP Benefits for more details." Schedule: "This role requires a minimum of four days per week in-office presence, with travel to Mazda and key partner locations as needed." We should not repeat schedule info elsewhere; we already have it in Job Summary but we can keep it there; but schedule section should contain that info. However we must not duplicate content? The instruction: Preserve ALL substantive information; do NOT invent or summarize away detail. It doesn't forbid duplication but better to avoid duplication. We could keep schedule info only in Schedule section and remove from Job Summary. But Job Summary also contains that sentence; we could keep it there as part of summary but then schedule section would be duplicate. Better to keep schedule info only in Schedule section and adjust Job Summary to not include that sentence. However we must preserve all substantive info; we can move that sentence to Schedule section and remove from Job Summary. That's acceptable as we are not losing info. Similarly, benefits sentence maybe only in Benefits section. Let's craft HTML. We'll have sections:

  About the role

  ... combine Who We Are and Job Summary (without schedule sentence).

  Responsibilities

  ... list items (including sub-items? The instruction: Use
  • for any list of duties/requirements/benefits. For sub-items we could nest
    • inside? Probably okay. We'll keep top-level bullets; sub-bullets could be
      • inside. We need to preserve all details; we can keep sub-bullets.

        Qualifications

        required qualifications.

        Skills

        preferred qualifications.

        Benefits

        We offer a competitive benefits package, click WPP Benefits for more details.

        Pay

        The base salary range for this position is $75,000 - $180,000 USD.

        Schedule

        This role requires a minimum of four days per week in-office presence