Associate Director, Martech Operations

About The Position

Major goals and objectives and location requirements
People Inc is seeking an Associate Director, Martech Ops, to lead the Martech Operations team responsible for powering the onsite and in-app marketing for newsletters, registrations, subscriptions, and paid memberships.
Reporting to the Senior Director, Audience Conversion, the Associate Director is responsible for leading the day-to-day operations of marketing technology platforms, with primary ownership of Piano and Digioh.
This role serves as the technical and operational expert, translating business requirements from Marketing, Product, Brand, App and Editorial teams into scalable platform configurations that drive user acquisition, engagement, and subscription growth.
This role is responsible for implementing, configuring, and optimizing onsite and in-app user journeys, audience targeting, gating strategies, and experimentation.
This role also establishes the operational standards, governance, and workflows that enable efficient execution and long-term scalability.

About The Team

This role is part of our centralized Growth and Audience Relationship team, responsible for growing direct relationships between our brands and consumers, operating People Inc. brands' newsletter, notification, lifecycle and onsite marketing programs and delivering best in class experiences to millions of subscribers.

Education

• Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
• Experience 8+ years of experience in marketing, marketing technology, marketing operations, subscription or growth platforms.
• Hands-on experience managing technical components of platforms such as Piano, Wunderkind, Digioh, or similar.
• Strong understanding of subscription funnels, conversion optimization, and lifecycle marketing.
• Experience with A/B testing frameworks and marketing experimentation.
• Knowledge of onsite targeting/segmentation and campaign optimization.
• Familiarity with marketing analytics and campaign measurement.
• Understanding of how data needs to be structured within the Martech tool for executional use.
• Experience working cross-functionally with marketing, product, and engineering teams.
• Proven ability to develop best practices and document processes to enable marketing teams to drive scalable growth.
• High level of organization and attention to detail, with experience managing multiple priorities.
• Excellent written and verbal communication skills.
• Comfort working in a highly matrixed, cross-functional environment.

Qualifications

• Bachelor’s degree or equivalent experience in Marketing, Platform Ops, Growth Marketing Operations, Product, or a related field.
• Experience 8+ years of experience in marketing, marketing technology, marketing operations, subscription or growth platforms.
• Hands-on experience managing technical components of platforms such as Piano, Wunderkind, Digioh, or similar.
• Strong understanding of subscription funnels, conversion optimization, and lifecycle marketing.
• Experience with A/B testing frameworks and marketing experimentation.
• Knowledge of onsite targeting/segmentation and campaign optimization.
• Familiarity with marketing analytics and campaign measurement.
• Understanding of how data needs to be structured within the Martech tool for executional use.
• Experience working cross-functionally with marketing, product, and engineering teams.
• Proven ability to develop best practices and document processes to enable marketing teams to drive scalable growth.
• High level of organization and attention to detail, with experience managing multiple priorities.
• Excellent written and verbal communication skills.
• Comfort working in a highly matrixed, cross-functional environment.

Pay

Salary: New York: $100,000.00 - $120,000.00