Associate Director Social Media Strategy

About the role

C.A. Fortune is a national consumer-centric integrated commerce agency built to help brands win at retail. We deliver sales strategy, in-store execution, full-service marketing, and digital commerce through a single, fully integrated partner. The Associate Director, Social Media Strategy is a strategic leader who translates cultural insights, platform expertise, and brand thinking into social-first strategies that move client business forward. They lead a team of social-savvy individuals, mentor and guide their team, partner closely with cross-functional teams, and aren’t afraid to roll up their sleeves to support content creation when the moment calls for it.

Responsibilities

• Lead the Social Media Team across paid and organic social for a range of client accounts.
• Bolster strategic recommendations with audience insights, platform behaviors, cultural moments, and social listening/competitive data.
• Develop social strategies and briefs, translating strategic direction into content calendars and content development.
• Partner with Paid Media, Influencer, PR, and Creative teams to ensure social strategies are fully integrated across every tactic in-market.
• Lead key client meetings, brainstorms, and internal strategy reviews.
• Contribute to content ideation and social content copy frequently.
• Monitor social and campaign performance, translating data and insights into optimization recommendations for clients through monthly social reporting.
• Serve as the agency’s social subject matter expert, staying ahead of platform updates, emerging channels, and industry trends, and translating them into timely recommendations for clients and internal teams.
• Guide organic and paid social strategy in tandem, ensuring channel plans work together to support broader campaign and business goals.
• Apply broader digital and marketing strategy expertise — client discovery, competitive analysis, and consumer insights — to help build comprehensive, integrated strategic plans beyond social alone.
• Create and present strategic decks, points of view, and recommendations that generate excitement and position SRW | C.A. as a social media thought leader.
• Partner with the Social Media Team to test, learn, and utilize social media and AI tools to create efficiencies and scale output.
• Identify new strategic opportunities within existing accounts and bring a strong social point of view to new business pitches and proposals.
• Roll up your sleeves to support social content creation when needed, from copywriting and content ideation to light shooting/editing to keep great ideas moving.

Requirements

• Strong communication and storytelling skills: ability to distill complex ideas into clear, actionable recommendations.
• Knack for writing short, catchy copy in a social-friendly tone of voice.
• Proven experience developing and leading social media strategy, including deep knowledge of TikTok, Instagram, Facebook, Pinterest, LinkedIn, YouTube, and emerging platforms.
• Deep understanding of organic and paid social nuances, and how they work together to support integrated campaigns.
• Broader digital marketing strategy experience (paid media and integrated campaign planning).
• Ability to manage multiple accounts and competing priorities at once in a fast-paced environment.
• A collaborative, proactive, solutions-oriented approach.
• Curiosity about people, culture, and what drives consumer behavior, with a finger on the pulse of what’s trending.
• Experience supporting light content creation (copywriting, content ideas, occasional shooting/editing) when the need arises.
• Skilled in navigating senior-level client relationships with confidence.
• Ability to utilize AI tools for time efficiencies, to enhance strategic output and to supplement content creation.
• Experience understanding and synthesizing data into clear, actionable takeaways for clients and internal teams.

Qualifications

• A track record of growing client accounts and identifying new strategic opportunities within existing scopes of work.
• Experience running brainstorms or creative planning sessions.
• Ability to interpret social listening, competitive insights, and performance dashboards into strategic recommendations (using tools like Sprout Social).
• Familiarity with influencer and creator partnerships and how content performs across profiles.
• Hands-on content creation experience (shooting, editing, using tools like Canva, CapCut, or similar).
• Experience managing or mentoring junior strategists, social media managers and content creators.
• Experience working with CPG brands is preferred.

Benefits

• PTO and sick days
• 11 paid company holidays per year
• 1 floating holiday
• 2 paid volunteer days per year
• Bonus eligible
• 3 months fully paid parental leave (regardless of gender)
• Medical, dental, and vision
• Paid company life insurance
• 401k with company match
• Summer hours (half day Fridays from Memorial Day through Labor Day)
• Work from home flexibility

Pay

$95,000 – $110,000 based on experience, qualifications, and skills.