Associate Director, Social Media

About the role

In order to achieve its ambition of serving 80,000-100,000 Fellows over the next decade, Braven is hiring an Associate Director, Social Media who will own and grow Braven's social media presence into a dynamic engine for storytelling, community building, and mission amplification. As a key member of the Communications & Marketing team, you will develop and execute a bold social strategy creating platform-native content, building engaged audiences, and translating Braven's impact into compelling digital narratives that resonate with students, partners, donors, and the broader public.

Responsibilities

• Social media strategy and channel ownership (40%): Develop and own Braven's social media strategy across Instagram, LinkedIn, TikTok, X/Twitter, and emerging platforms, setting goals, KPIs, and a content calendar aligned to organizational priorities
  Poorformance with regional teams to align local social efforts with national brand standards, providing guidelines, templates, and real-time feedback to ensure consistency across all Braven markets
  Monitor platform trends, algorithm changes, and cultural moments to keep Braven's presence timely, relevant, and audience-first
  Manage and grow all Braven social accounts with a consistent brand voice that reflects the energy and ambition of our Fellow community
• Content creation & storytelling (50%): Produce high-quality, platform-native content, including short-form video, graphics, reels, carousels, and copy, that brings Fellow stories and program impact to life
  Partner with central and regional teams to surface compelling narratives and translate them into engaging social content
  Maintain a content library of evergreen assets, testimonials, and multimedia resources for cross-channel use
  Work with the Associate, Communications and Marketing to ensure we're helping to amplify the incredible stories of our higher ed partners
• Community engagement and influencer relations (5%): Foster authentic engagement by actively responding to comments, DMs, and mentions and building relationships with followers and partners
  Identify and cultivate relationships with student ambassadors, Fellows, and aligned influencers who can amplify Braven's reach organically
• Analytics, reporting, and optimization (10%): Track and report on social media performance metrics (e.g., reach, engagement, follower growth, and conversion) and use data to iterate on strategy
  Present regular insights and recommendations to leadership, translating analytics into clear opportunities for growth

Requirements

• Bachelor's degree or equivalent practical experience
• 5+ years of experience managing social media for an organization, brand, or cause, including hands-on content creation and channel strategy
• Demonstrated ability to produce short-form video and visual content (experience with tools such as CapCut, Canva, Adobe suite, or equivalent)
• Proven track record of growing social audiences and driving measurable engagement

Preferred Qualifications

• Experience in the nonprofit, higher education, or social impact sector
• Familiarity with social media management platforms (e.g., Sprout Social, Hootsuite, Later) and analytics tools
• Experience with paid social advertising and boosting content strategy
• Strong copywriting skills with the ability to adapt voice and tone across platforms and audiences
• Comfort working in a fast-paced, startup-like environment with a lean team and high ownership
• Ability to take initiative, self-direct projects from concept to completion, and embrace ambiguity, embodying Braven's value of Embrace the Journey
• Exemplification of Braven's core values
• Experience that has informed your belief in Braven's mission and has prepared you to work with, or for, Braven's student Fellow population