Associate Director, Reporting

Client Storytelling & Narrative

• Client Storytelling & Narrative (35%):
• Executive Storytelling: Lead the narrative for key QBRs, renewals, pitches, and post-campaign reporting.
• Reporting-Mode Discipline: Create a systemic approach to matching the reporting mode to each client's actual decision needs.
• Storytelling Systems & Playbooks: Build the templates, narrative playbooks, and "so-what" review processes that scale storytelling craft across the full book of 400+ clients without diluting quality at key accounts.
• Quality Bar: Own the standard for clarity, accuracy, and "so what" across all client reporting; create systems to review and elevate team output before it reaches clients.
• Account Partnership: Translate performance data into the implications, recommendations, and decisions that drive renewal and growth. Show up in client-facing forums when senior moments require it.
• Custom Reporting & Technical Direction (30%):
• Reporting Framework Design: Architect bespoke reporting structures for clients whose measurement needs exceed productized options.
• Hands-On Analytics: Write SQL alongside the team; audit dashboards, queries, and reporting models for structural integrity; refactor and raise the technical quality bar across the function.
• Integration & ETL Coordination: Coordinate with internal and external engineering on data warehousing and ETL work that supports custom client reporting. Troubleshoot integrations when they break; partner credibly with engineers on architecture decisions affecting the reporting layer.
• Apollo Partnership: Be Apollo's informed customer and product partner. Shape its reporting roadmap, surface high-leverage platform requirements based on real client work, and coordinate cross-functional builds with the platform team.
• Team Leadership & Capability (25%):
• Team Management: Directly manage the existing team (Conversion Tracking Specialists, BI Analyst). Coach for craft and ship-rate; develop the bench through process and standards.
• Hiring: Bring on additional Analysts and BI Engineers as the function grows. Deliberate hires that raise the bar, not headcount-for-its-own-sake.
• Internal Enablement: Run lightweight training, office hours, and clinics that upskill non-analyst teams (account, strategy, media) on data-informed thinking and reporting craft.
• Frameworks & Cross-Functional Voice (10%):
• Frameworks & Taxonomy: Build and maintain measurement frameworks, naming/taxonomy standards, and QC practices used across the agency.
• Cross-Functional Voice: Serve as the data voice in agency conversations on growth, retention, pricing, and capability investment.

Qualifications

• 7+ years of agency analytics, BI, measurement, or applied data experience, with at least 3 years producing reporting and insight directly for senior client stakeholders.
• Demonstrated track record of executive-grade storytelling -- translating complex performance data into narratives that drive client decisions.
• Hands-on technical fluency: SQL (advanced), Python (working).
• Strong cross-functional communication and stakeholder presence. Can land insights with account leads, agency executives, and client stakeholders at VP-and-above altitude.
• Working technical fluency across the BI / measurement stack: BigQuery or equivalent warehouse, GA4, GTM, server-side conversion APIs, Looker Studio + Sigma + Tableau or similar.
• Comfortable with ambiguity and lean operations; the function is small today and scales with signal, not pre-built headcount.
• Forecasting, Media Mix Modeling (MMM), or Multi-Touch Attribution (MTA) experience a plus.
• Production DBT experience a plus -- building and maintaining models, running tests, managing model lineage and dependencies.
• AI-augmented workflow fluency. Uses Claude, ChatGPT, Cursor, or comparable AI tooling as daily workflow to compress mechanical analytical work.

Pay

$120,000 - $150,000

Schedule

Remote