Associate Director, Regional Marketing – Texas

About the role

The Associate Director, Regional Marketing plays a crucial role in developing and executing essential Key Opinion Leader (KOL) customer strategies and tactics that support BeOne’s hematology oncology products. This field-based regional marketing role collaborates closely with cross-functional partners, including Sales, Medical Affairs, Market Access, Training, Commercial Operations & Business Analytics.

Responsibilities

• Contribute as a Regional Marketer on the Customer Enterprise Team supporting Hematology portfolio, including Brukinsa (zanubrutinib) and Beqalzi (sonrotoclax) to ensure advocacy development in core hematology indications.
• Implement integrated KOL and customer engagement strategies and execution plans in support of Brukinsa in CLL and all current indications, as well as Beqalzi in Relapsed and Refractory MCL.
• Build strong partnerships with external KOL customers and partners and influence commercial strategy with internal partners and stakeholders.
• Demonstrate marketing thought leadership and represent BeOne at key US and ex-US meetings, conferences, and functions as needed.
• Actively participate in developing promotional speaker bureau strategy in support of BeOne’s oncology portfolio and education needs for Brukinsa and Beqalzi in current and future indications.
• Execute integrated commercial and marketing strategic plans at national/regional scientific meetings with collaborative and aligned purpose.
• Partner with Sales, Medical Affairs, Market Access, and Commercial Operations & Business Analytics teams to ensure alignment of BeOne’s US commercialization strategy; Uncover, prioritize, and communicate market insights, challenges/barriers, and solutions to the organization.
• Develop promotional peer-to-peer content and programing including product theaters and other conference promotional education in alignment with annual congress plan.
• Develop and execute integrated commercial advisory boards to gain insights that will inform brand strategies.
• Evaluate and implement innovative KOL tactics to drive brand objectives and strategies.
• Contribute actively on all key marketing deliverables including QBR, brand/tactical planning, and Launch Readiness Reviews.
• Drive business results, and contribute to culture and people initiatives aligned with BeOne mission and values.

Qualifications

• 8+ years of pharmaceutical industry marketing or related experience (examples include sales, finance, forecasting, market research, healthcare agency, consulting, etc.).
• A minimum of 3 years of experience in Hematology Oncology sales and/or marketing preferred.
• Biotech or pharmaceutical US marketplace launch experience preferred.
• Demonstrated ability to establish actionable and meaningful relationships with KOL customers as well as with internal commercial teams, medical affairs, clinical development colleagues.
• Skilled in influencing cross-functional teams, including interfacing with key internal and external stakeholders and with scientific and commercial teams.
• Excellent interpersonal, oral, and written communication skills, including demonstrated ability to synthesize data and prepare / deliver a clear overview of commercial insights, opportunity, and risks.
• Demonstrated strength in the core competencies of communication, strategic agility, achieving results, and teamwork/collaboration.

Education

• Bachelor’s degree required. Advanced degree (e.g., MA, MBA, PharmD, PhD) preferred in business, economics, biological, or medical sciences.
• At least 8+ years of industry experience. Hem/Onc background/experience preferred.

Computer Skills

• Proficient with PC and Microsoft Office Suite.
• Demonstrated ability to put together compelling presentations using Power Point and ability to manage and refine workflow processes with Excel.

Travel

• 50% or more

Salary Range

$155,800.00 - $205,800.00 annually