Associate Director, Regional Marketing Specialist, Hematology- West Region

About the role

Challenging. Meaningful. Life-changing. Join us at Bristol Myers Squibb, where uniquely interesting work happens every day, transforming the lives of patients and careers alike.

The Associate Director, Hematology Regional Marketing (RMK) role focuses on commercial Thought Leader (TL) engagements, supporting the execution of Advisory Boards, facilitating and participating in regional and national physician discussions, and managing Speaker programs.

• Liaises with other field-based professionals and home office-based colleagues in Marketing, Sales, US Value, Access & Payment.
• Supports the execution of approved Advisory Boards.
• Identifies and develops HCP Speakers to provide high-quality compliance promotional education.
• Monitors Speaker performance at live programs for the purpose of evaluating speaker effectiveness and capabilities.
• Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging.
• Ensures all activities comply with BMS policies and governing laws, rules, and regulations.

Responsibilities

Brings together key customer insights and input on strategy, tactics, and messaging, and program execution.

• Supports the execution of approved Advisory Boards.
• Identifies and develops HCP Speakers to provide high-quality compliance promotional education.
• Monitors Speaker performance at live programs for the purpose of evaluating speaker effectiveness and capabilities.
• Works with home office Marketing, Sales, and cross-functional teams to provide key customer insights and input on strategy, tactics, and messaging.
• Ensures all activities comply with BMS policies and governing laws, rules, and regulations.

Requirements

• Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical.
• Bachelor's Degree required or higher.
• Minimum 5 years of experience in Hematology or specialty therapeutics.
• Experience with thought leader engagement, advisory boards, and speaker’s bureaus.
• Proven ability to manage large geographical territories.
• Demonstrated ability to build productive stakeholder relationships and effectively meet their needs.
• Strong business acumen, understanding of market dynamics, and ability to inform strategies, develop tactics, and execute strategic plans under short timelines.
• Proven ability to manage large geographical territories.
• Strong business acumen, understanding of market dynamics, and ability to inform strategies, develop tactics, and execute strategic plans under short timelines.
• Proven ability to build productive stakeholder relationships and effectively meet their needs.
• Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals.
• Compliance & Integrity: Works with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes and the company’s Principles of Integrity.

Qualifications

• Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical.
• Bachelor's Degree required or higher.
• Minimum 5 years of experience in Hematology or specialty therapeutics.
• Experience with thought leader engagement, advisory boards, and speaker’s bureaus.
• Proven ability to manage large geographical territories.
• Demonstrated ability to build productive stakeholder relationships and effectively meet their needs.
• Strong business acumen, understanding of market dynamics, and ability to inform strategies, develop tactics, and execute strategic plans under short timelines.
• Proven ability to manage large geographical territories.
• Strong business acumen, understanding of market dynamics, and ability to inform strategies, develop tactics, and execute strategic plans under short timelines.
• Proven ability to build productive stakeholder relationships and effectively meet their needs.
• Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals.
• Compliance & Integrity: Works with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes and the company’s Principles of Integrity.

Skills / Knowledge

• Marketing, Sales Management, and / or launch experience strongly preferred.
• Experience with thought leader engagement, advisory boards, and speaker’s bureaus.
• Proven ability to manage large geographical territories.
• Demonstrated ability to build productive stakeholder relationships and effectively meet their needs.
• Strong business acumen, understanding of market dynamics, and ability to inform strategies, develop tactics, and execute strategic plans under short timelines.
• Proven ability to manage large geographical territories.
• Strong business acumen, understanding of market dynamics, and ability to inform strategies, develop tactics, and execute strategic plans under short timelines.
• Proven ability to build productive stakeholder relationships and effectively meet their needs.
• Ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals.
• Compliance & Integrity: Works with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes and the company’s Principles of Integrity.

Benefits

• Health Coverage: Medical, pharmacy, dental, and vision care.
• Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
• Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
• Paid Time Off: US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)). Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays.