Associate Director, Regional Marketing Hematology - Southeast Region

About the role

This territory will include: Florida, Atlanta, Alabama and South Carolina
The Associate Director, Hematology Regional Marketing (RMK) - role is a senior in-market position within the US Hematology/Cell Therapy commercial organization that will focus on commercial Thought Leader (TL) engagements to gain insights into regional opportunities, provide a bridge between regional markets and headquarters, regionally support the brand strategy, support promotional Speaker training and development, the execution of peer to peer educational programs, and support regional congress activity.

Responsibilities

• Brand Strategy
  - Working with cross-functional teams to provide key customer insights and input on strategy, tactics, messaging, and program execution
  - Supporting the execution of approved Advisory Boards
  - Assist in identification of Healthcare Professional (HCP) consultants based on profile established by the approved Consultant Engagement Project Brief
  - Facilitate, participate in and attend advisory boards, where appropriate
• Regional and National Physician Discussions
  - Supporting disease state, and approved on-label and consistent with label product conversations focused on key topics utilizing approved promotional messaging and PReP approved materials
  - Engage with assigned TLs and solicit feedback, as necessary
  - Participating in and attending Congresses and other industry meetings
  - Conduct 1:1 meeting with HCPs
  - Attend meeting sessions at the congress
• Compliant Collaboration With Other Field-based And Home Office-based Teams
  - Providing input and support in developing account plans for Sales Speaker Management and Engagement
  - Identifying and developing HCP Speakers to provide high-quality compliant promotional education
  - Providing refresher and follow-up training to Speakers on approved Speaker materials
  - Ensuring appropriate and compliant execution of branded and unbranded Speaker programs in compliance with BMS guiding principles
  - Monitoring Speaker performance at live Programs for the purpose of evaluating speaker effectiveness and capabilities
• Compliance & Integrity
  - Working with the highest degree of professionalism and in accordance with applicable BMS policies and governing laws, rules and regulations, industry codes, and the company’s Principles of Integrity

Qualifications

• Minimum 5 years of experience in one of the following: product marketing, field sales, or field medical
• Bachelors Degree required or higher
• Marketing, Sales Management, and / or launch experience strongly preferred
• Experience with thought leader engagement, ad boards and speaker’s bureau strongly preferred
• Proven ability to manage large geographical territory
• Demonstrated ability to build productive stakeholder relationships and effectively meet their needs
• Proven ability to inform strategies, develop tactics and execute strategic plans under short timelines that will help to achieve the desired goals
• Strong business acumen. Understands market dynamics, business drivers, corporate goals, and impact on strategy
• Clinical knowledge and aptitude in complex disease states
• Desire to continuously learn and improve by applying new knowledge and skills on the job
• Effective verbal and written communication skills and organizational abilities
• Self-driven with strong organizing and planning skills. Able to determine effective approaches and take the appropriate action based on the available information and consistent with the over-arching strategy
• Highly collaborative with the ability to manage multiple projects simultaneously
• Willingness to try innovative, novel compliant ways to deal with work problems and opportunities
• Willingness to travel extensively up to 70%, by air or car, is regularly required
• Willingness to work evenings and select weekends is required