Associate Director, Product Experience

Accountabilities

• Own the optimization, testing, and quality assurance of core digital experiences, including landing pages, application journeys, and engagement tools.
• Identify experience gaps and improvement opportunities while ensuring alignment with UX standards and user-centered principles.
• Develop and execute A/B testing strategies, including defining hypotheses, creating experience variations, and measuring success criteria.
• Partner with product, engineering, marketing, and data teams to translate insights into implemented and measurable improvements.
• Analyze end-to-end user journeys across digital platforms, CRM channels, and engagement touchpoints to identify friction points and optimization opportunities.
• Develop personalization opportunities based on user behavior, intent signals, lifecycle stages, and engagement data.
• Support the creation and execution of personalization strategies, pilots, and scalable experience improvements.
• Leverage analytics, dashboards, and performance reporting to monitor experience health and recommend prioritized actions.
• Define and track UX and product performance metrics, KPIs, and success indicators in collaboration with UX leadership.
• Conduct competitive research, technology reviews, and experience audits to identify innovation opportunities.
• Contribute to product experience roadmaps by bringing forward ideas informed by research, behavioral insights, and emerging technologies.
• Support AI-driven and innovative digital initiatives by ensuring experiences remain user-centered, measurable, and aligned with customer journeys.
• Advocate for accessibility, responsive design, and inclusive experiences across digital products.
• Provide leadership through expertise, influence, and collaboration with designers and cross-functional stakeholders.

Requirements

• Bachelor’s degree in design, human-computer interaction, or a related field.
• 7+ years of experience in digital experience, product strategy, personalization, UX, or innovation-focused roles.
• Proven ability to shape user-facing products and end-to-end journeys beyond simple optimization efforts.
• Experience collaborating with CRM and marketing automation teams, including familiarity with platforms such as Salesforce and lifecycle journey management.
• Strong understanding of segmentation, user signals, behavioral data, and personalization strategies.
• Experience defining KPIs, analyzing performance data, and translating insights into actionable product recommendations.
• Strong foundation in human-centered design, journey mapping, and experience strategy.
• Ability to operationalize UX strategies across web, CRM, enrollment, and digital product experiences.
• Familiarity with experimentation frameworks and continuous improvement methodologies.
• Knowledge of accessibility standards, including WCAG, responsive design principles, and scalable content structures.
• Experience collaborating within design systems and shared UX frameworks.
• Exposure to AI-powered experiences, personalization technologies, or emerging digital solutions is preferred.
• Strong cross-functional leadership skills with the ability to influence product, technology, marketing, and data teams.
• Excellent communication skills with the ability to present complex experience and analytics concepts to technical and non-technical audiences.
• Ability to work remotely with occasional travel requirements of up to 10%.

Benefits

• Competitive annual salary range of approximately $78,496 to $105,974, depending on experience, skills, and qualifications.
• Remote work opportunity available across the United States.
• Comprehensive benefits package supporting employee health, financial security, and overall well-being.
• Medical, dental, and vision insurance options.
• Retirement savings benefits and additional financial wellness programs.
• Paid time off and employee support programs.
• Opportunities for professional growth, career development, and advancement.
• Flexible work environment designed to support work-life balance.
• Opportunity to contribute to innovative digital experiences that impact thousands of learners and users.