Associate Director, Product

About the role

Blue Apron is seeking an Associate Director of Product to lead the digital product experience that engages, converts, and retains its subscribers. This role sits at the intersection of subscription management, ecommerce optimization, and customer lifecycle.

Responsibilities

• Own the end-to-end subscriber journey, from initial site landing to onboarding, plan management, skip and pause flows, win-back, and beyond.
• Partner with Engineering, Design, Data Science, Marketing, and CRM to build product experiences that reduce churn, improve trial-to-paid conversion, and deepen the long-term relationship with subscribers.
• Drive measurable improvements in new customer conversion rate, retention, frequency, subscriber churn reduction, and LTV through data and experimentation.
• Champion the voice of the customer, translating behavioral signals and qualitative research into product priorities that resonate at scale.
• Ensure product and lifecycle communication strategies are coordinated with Marketing and CRM, especially around cancel-save, win-back, and re-engagement moments.
• Communicate strategy, progress, and outcomes clearly to senior leadership, influencing roadmap investment and company-wide retention priorities.
• Represent Blue Apron's product priorities clearly within Wonder, aligning with shared infrastructure, platform, and personalization capabilities.

Requirements

• 8+ years of product management experience, with meaningful time spent on consumer-facing subscription products.
• Deep subscription product expertise, understanding early engagement, subscription activation, plan flexibility, churn drivers, and win-back.
• Strong conversion rate optimization background, with a rigorous, experiment-driven approach to funnel improvement and measurable CVR gains.
• Solid data and analytics skills, comfortable with SQL, funnel analysis, cohort analysis, and able to independently size opportunities and diagnose problems in subscriber behavior.
• Experimentation fluency, experience designing statistically sound A/B tests, interpreting results correctly, and building an experimentation culture on your team.
• Lifecycle instincts, thinking holistically about the customer journey and designing personalized product experiences that build habit, reduce friction, and recover lapsed subscribers.
• Clear, confident communicator, synthesizing complexity into crisp narratives for leadership and driving alignment across engineering, marketing, and operations stakeholders.
• High ownership mentality, treating your product like a business, holding yourself accountable to outcomes, and moving with urgency.

Qualifications

• Experience at a direct-to-consumer subscription brand (meal kit, grocery, CPG, media, or adjacent).
• Background working with CRM and lifecycle marketing platforms (Braze, Iterable, Klaviyo, or similar) from the product side.
• Prior experience in a startup or high-growth environment where product scope evolves quickly.

Skills

• Experience with ecommerce checkout and payment flows in a subscription context.

Benefits

• New York / New Jersey Base Salary: $193,500 - $203,000.
• Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located.
• The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.
• Benefits and perks include:
• Competitive salary package including equity and 401K.
• Multiple medical, dental, and vision plans.
• Many additional benefits and perks not listed.

Company Culture

• Wonder builds the best teams by hiring with an objective lens — evaluating people for their potential while championing diversity, equity, and inclusion.
• We do not discriminate based on race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class.
• We participate in the federal government's E-Verify program to confirm employment eligibility.