Associate Director, Paid Social & Digital IO

OMD USA is part of the global OMD network, with 2,250+ people across 9 US offices. We deliver insights that unlock demand potential, ideas that ignite consumer desire, and results that accelerate business growth for our clients. As a dynamic, creative, and influential agency network, OMD is the most awarded agency network in the world.

About the role

Reporting to the Director, the Associate Director will provide strategic leadership and ensure client satisfaction through effective client and team management, as well as partnership with creative and other agencies. This role leads the digital activation team responsible for the execution of Paid Social and Direct IO media, forging deep partnerships across Display, Programmatic, and Offline media teams.

Responsibilities

• Develop long-term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPIs).
• Extract insights and actions from data to relate the “story” back to client’s business goals.
• Assign resources, track progress, assist in execution, and consistently plan programs through supervision of junior team members.
• Present strategic and tactical plans to clients, staff, and internal teams.
• Provide regular insight and training to challenge and develop junior team members.
• Facilitate and manage forecasting, budgeting, pacing, campaign creation, and optimization across Paid Social and Direct IO campaigns.
• Partner with publishers, vendors, and internal teams to support Direct IO campaign execution, trafficking, delivery, optimization, and reporting.
• Oversee Paid Social campaign activation and optimization across key social platforms, including Meta, TikTok, Snapchat, and Pinterest.
• Identify campaign expansion opportunities based on understanding of business concepts and client objectives.
• Negotiate, execute, and oversee direct publisher insertion orders, custom content programs, and high-impact digital buys.
• Partner closely with programmatic leads on cross-channel audience alignment.
• Organize the team to meet campaign deadlines, execute timely creative refreshes, and proactively escalate key updates to agency leadership.
• Drive vendor relationships, joint business reviews, and team innovation via platform alphas, betas, and new ad formats.
• Compose and present quarterly Go-To-Market (GTM) strategies, translate trading mechanics into insights, and run ongoing status meetings.
• Maintain functional command of ad tech infrastructure (CM360, DV/IAS, Prisma) while enforcing strict QA and campaign management protocols.

Requirements

• 4+ years of prior experience in digital activation, with experience leading hands-on-keyboard traders across paid social and direct IO channels.
• Hands-on proficiency across major paid social Ads Managers (Meta, TikTok, LinkedIn, Snap, Pinterest) and direct publisher IO execution.
• Proven track record in negotiating, executing, and overseeing direct publisher insertion orders, custom content programs, and high-impact digital buys.
• Strong knowledge of the broader digital ecosystem.
• Proven leadership ability to organize teams, meet deadlines, and execute campaigns.
• Strong client presence with experience presenting strategies and running status meetings.

Pay

$70,000 - $125,000

Schedule

Omnicom requires employees to work in the office for a minimum of three days a week, with potential for additional in-office days as directed by their agency or manager.