Associate Director, Paid Search

About the role

You are eager to challenge digital norms and are hungry to create industry-leading campaign strategies. An expert in SEM marketing, you thrive on new data sets, signals, and metrics. You enjoy brainstorming innovative ideas and analyzing data with rigor. This role involves building and growing strong client relationships while providing strategic direction to account teams, ensuring the health of SEM accounts, and nurturing staff development.

Responsibilities

• Serve as liaison between search and cross-functional teams to contribute to a multi-channel approach and strategy.
• Accountable for team development, including utilizing organizational tools such as L&D, creating internal opportunities for staff, and maintaining positive morale.
• Establish current and long-term goals and objectives for assigned accounts, subject to approval by the Director.
• Manage direct reports and oversee the overall development and success of the team.
• Translate briefs into strategy, collaborate with Manager/Sr. Specialist to execute, monitor success, and pivot as needed based on performance and brand goals.
• Lead scalable tests and learns, sharing insights across the client’s accounts and the broader KINESSO team.
• Continually evaluate search marketing strategies to identify competitive advantages for KINESSO.
• Master, identify, and communicate trends in search and client industries.
• Create and present case studies, POVs, and other strategic documents.
• Analyze multi-touch attribution reports (e.g., Nielsen, IRI).
• Review search planning budgets for assigned accounts to identify strengths, weaknesses, and ensure proper financial allocation.

Requirements

• Substantial experience within an agency environment.
• Expertise in Google, Bing, and other search partners.
• Advanced knowledge of at least two bidding platforms such as Marin, Kenshoo, or SA360.
• Polished presentation skills (presentations will be required).
• Excellent writing skills with strong attention to detail.
• Mastery of Microsoft Excel; working knowledge of Word and PowerPoint.
• Ability to multitask and handle additional duties as assigned.

Desired Qualifications

• Substantial managerial experience preferred.

Benefits

• Medical and dental coverage.
• 401(k) plans.
• Flex spending accounts.
• Life insurance and disability coverage.
• Employee discount program.
• Employee stock purchase program.
• Paid family benefits.

Pay

$120,000.00 - $125,000.00. Where an employee is paid within this range depends on factors such as skill set, experience, qualifications, market considerations, and budgetary constraints.

Schedule

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. The objective is to increase this requirement over time, with many agencies already requiring five days of in-office attendance.