DirectJobHub
Jobs · Marketing · Vermont

Associate Director of Web Strategy & Experience

Champlain College · Burlington, VT · 2 wk ago
Marketing$78k–$88k/yrFull-time

About the role

The Associate Director of Web Strategy & Experience translates institutional, enrollment, and brand goals into user-centered web experiences - leading strategy, governance, information architecture, and user experience while ensuring the operational health, technical integrity, and continual improvement of the college's enterprise CMS and its associated digital ecosystem. As a core member of the marketing leadership team, this role reports to the Senior Director of Marketing and works closely with the Director of Business Architecture Solutions & Web Development and peer associate directors in Content, Creative, and Marketing Automation.

Responsibilities

  • Lead the development and continuous refinement of web strategy for central marketing-managed properties, aligning web experiences with institutional objectives, enrollment targets, and brand positioning

  • Own the web governance framework - roles, workflows, and standards - defining how web, content, creative, marketing automation, and campus partners collaborate on planning, creation, review, and publication to support the user experience

  • Directly manage and develop .5 FTEs, providing clear direction, performance oversight, and professional growth opportunities

  • Co-lead or participate in web and digital governance forums that set priorities and ensure adherence to brand, accessibility, and compliance expectations

  • Own information architecture, global navigation, and key user flows for central web properties, using research, analytics, and stakeholder input to optimize journeys for prospective students and other priority audiences

  • Translate strategic and campaign goals into UX requirements, wireframes, and page-level experience blueprints that guide writers and designers

  • Ensure accessibility standards (WCAG 2.1 AA, ADA/Section 504) are embedded into web patterns, templates, and review processes

  • Partner with the Associate Creative Director to maintain a consistent, brand-aligned web design system, balancing performance and accessibility with creative innovation

  • Own the web analytics framework and KPIs for central web properties, measuring traffic, engagement, conversion, and content performance to support leadership decision-making

  • Lead SEO, AIO, and GEO strategy, coordinating with web development, content, and creative leadership to integrate keyword targeting, on-page optimization, and technical considerations into planning and production

  • Champion continual improvement through A/B testing, human-centered design, UX research, and heatmapping tools on priority pages and flows

  • Advise the Senior Director of Marketing and Director of Business Architecture Solutions/Web Development on strategic web optimizations, UX requirements, resource needs, and partnership opportunities

  • Partner with peer associate directors in Content, Creative, and Marketing Automation to deliver cohesive, high-performing digital journeys

  • Serve as the primary marketing-side leader for collaboration with IT and external vendors on web platforms, infrastructure, performance, integrations, and security

Requirements

  • Bachelor's degree in Marketing, Communications, Digital Media, Information Science, UX Design, or a related field

  • 3-5 years of experience leading or managing large-scale web properties in marketing, communications, or digital experience roles, preferably in higher education or similarly complex environments

  • Proven experience integrating UX, content, creative, and automation considerations into cohesive digital experiences that support enrollment and brand goals

  • Deep understanding of web UX, information architecture, and responsive design, and how they intersect with content strategy, creative direction, and marketing automation

  • Strong knowledge of web analytics (GA4) and SEO/AIO/GEO concepts (SEMRush, BrightEdge), with ability to translate data into clear recommendations

  • Working knowledge of accessibility standards (WCAG/ADA/Section 504), an enterprise CMS platform (Drupal/WordPress), and front-end code (HTML, CSS, basic JavaScript)

  • Experience with major website upgrades or migrations, including quality assurance and functionality reviews

  • Excellent communication, facilitation, and change management skills with a track record of aligning diverse stakeholders around shared digital priorities

  • Strong organizational and prioritization abilities, comfortable managing multiple concurrent initiatives

Qualifications

  • Excellent communication, facilitation, and change management skills with a track record of aligning diverse stakeholders around shared digital priorities

  • Strong organizational and prioritization abilities, comfortable managing multiple concurrent initiatives

Skills

  • Web UX, information architecture, and responsive design

  • Web analytics (GA4) and SEO/AIO/GEO concepts (SEMRush, BrightEdge)

  • Accessibility standards (WCAG/ADA/Section 504)

  • Enterprise CMS platform (Drupal/WordPress)

  • Front-end code (HTML, CSS, basic JavaScript)

  • Website upgrades or migrations, including quality assurance and functionality reviews

Benefits

Comprehensive Benefits Package: Health Coverage, Paid Time Off, Retirement, Well-being Programs, and more.

Pay

Annual Salary: $78,000 - $88,000

Schedule

Full-time, in-person position based at our main campus in Burlington, VT. Standard business hours (Monday-Friday, 8:30am-5:00pm) with occasional evening or weekend hours for special events.

Similar jobs