Associate Director of Social Media, Wharton Executive Education (Hybrid-Eligible)

About the role

The Associate Director of Social Media, Wharton Executive Education leads the strategy, content planning, and day-to-day execution of Wharton Executive Education's organic social media presence, including Wharton Online social media accounts. The role reports jointly to the Director, Marketing Communications (WEE Marketing) and the Sr. Director, Social & Digital Media of the Wharton School Marketing and Communications Department (Wharton MarComm), and works across both teams to ensure social content is brand-aligned, timely, and effective.

Responsibilities

• Lead social media strategy and content planning across Wharton Executive Education and Wharton Online organic channels, including development of an integrated editorial calendar aligned to portfolio priorities (brand awareness, engagement, and lead generation).

• Manage organic social plans, themes/series, and key moments; guide content briefs and priorities; and optimize distribution across owned channels (e.g., LinkedIn, Facebook, YouTube).

• Build and maintain strong, highly collaborative relationships with Wharton School MarComm team to share and cross-promote overarching school content.

• Collaborate with MarComm to develop content and ensure alignment with brand standards, best practices, and amplification opportunities.

• Facilitate similarly collaborative relationships with WEE colleagues across internal teams as well as faculty to craft a dynamic, elevated content strategy that illustrates the unique experience of the Wharton Executive Education participant and positions Wharton faculty as thought leaders in their respective fields.

• Own day-to-day channel execution across Wharton Executive Education and Wharton Online organic social accounts, including publishing, optimization, and real-time/post-program coverage of classroom experience, events, and announcements.

• Create social-first content and coordinate timely repurposing of approved assets for social distribution.

• Lead community management efforts, including daily monitoring of and engagement with relevant conversation.

• Explore new methods of deepening community engagement among Exec Education LinkedIn Groups for past participants and alumni (where applicable).

• Monitor, analyze, and report on social media performance against internal goals, competitors, and industry benchmarks.

• Collaborate with Director to implement editorial changes based on measurement insights.

• Develop reports, including key insights and recommended actions, for Team and Leadership to summarize key social media activity and special events.

• Lead social media listening efforts; identify, elevate, and react to spikes in conversation from a client relations, customer service, and/or media relations standpoint.

Qualifications

• Bachelor's degree, preferably in Communications, Journalism, Marketing, Media or similar field

• 3-5 years of professional marketing and communications experience; at least 3 years of experience managing social media for an institution, organization, media outlet, or agency

• Excellent written skills, experience creating content for social media (e.g. capturing photos and videos; editing graphic templates) and proven ability to represent a brand on social media

• Expertise working in and with social media platforms, publishing and analytics tools, as well as a firm understanding and interest in new and emerging platforms, technologies, and trends

• Strong news judgment and ability to originate social media content ideas and tailor them to each platform

• Ability to analyze trends and respond strategically to the rapidly changing digital environment

• Ability to explain social media and social media data in an understandable manner

• Excellent communication and presentation skills

• Experience covering events in real-time

• Experience working with content creators and/or sourcing user-generated content

• Ability to work under pressure and tight deadlines, manage multiple concurrent and competing tasks and responsibilities, prioritize work, and adapt to changing priorities

• Proactive, self-starter who can work both independently and as part of a team

• To maintain confidentiality

• Must be available to work non-standard hours, including occasional weekends

Skills

• Expertise in content creation and production, including graphic design, professional photography and/or video editing

• Knowledge and experience in other areas of digital marketing, including paid social media advertising, SEO, CRM, and Google Analytics

Benefits

Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, and in alignment with salary ranges based on external market data for the job’s level. Internal organization and peer data at Penn are also considered.