Associate Director of Social & Digital Marketing

About the role

This hands-on role leads the development, approval, activation and ongoing optimization of consumer-facing content and promotional marketing across NovoCare social and digital channels. The Associate Director translates the NovoCare consumer strategy into high-quality social and digital marketing execution, ensuring consumer messaging is effectively pulled through from strategy into market. A major focus is building a scalable and responsive content model that supports the pace of consumer marketing in a regulated environment, including tactical planning, content creation, approval and trafficking processes, performance monitoring and continuous improvement based on consumer response and marketing results.

Relationships

Reports to the Director, NovoCare Brand, Platform & Membership. Individual-contributor role with no direct reports; manages agency and creator partners and the NovoCare social and digital content budget. Works daily with Omnichannel, brand consumer marketing teams, CRM & Lifecycle Engagement, the NovoCare App & Web Business Owner, the Customer Experience & Conversion team, medical, legal and regulatory review partners, Insights & Analytics and Corporate Communications.

Responsibilities

• NovoCare Consumer Marketing Management: Support the development and execution of NovoCare consumer marketing objectives across social and digital channels, translating the broader NovoCare strategy into clear activation priorities that build awareness, engagement and connection to the NovoCare experience.
• Social & Digital Content Planning and Execution: Develop and execute a nimble content model for NovoCare social and digital marketing, informed by consumer insights, cultural and platform trends, performance data and the needs of the broader NovoCare ecosystem.
• Tactical Planning and Activation: Lead the development of social and digital tactical plans, working closely with Omnichannel partners to translate NovoCare priorities into executable channel activity while maintaining ownership of consumer messaging, content and creative direction.
• Content Creation and Execution: Lead the development of consumer-facing promotional, engagement and experience content across NovoCare social and digital channels. Ensure content connects across touchpoints, supports a consistent NovoCare consumer experience and complies with applicable industry requirements and promotional guidelines.
• Content Operations and Promotional Review: Establish and manage a sustainable content development, approval and trafficking process, working closely with Medical, Legal, Regulatory, Compliance, agencies and internal partners to move high-quality consumer content efficiently from concept through approval and execution.
• Performance Monitoring and Optimization: Work closely with Insights & Analytics and Omnichannel partners to monitor, track and report on key marketing performance indicators. Translate performance insights into clear recommendations for messaging, content and execution improvements.
• Test and Learn: Build continuous experimentation into social and digital execution, testing creative, messaging, formats, content themes and activation approaches to identify what resonates with consumers and improve future activity.
• Agency and Budget Management: Manage social and digital agency partners and associated content budgets, ensuring resources are focused on the highest-value priorities, work is delivered efficiently and spending remains on track.

Physical Requirements

• 20–25% overnight travel required.
• Based out of Plainsboro, NJ HQ.

Qualifications

• Bachelor’s degree; advanced degree preferred.
• 10+ years of progressively responsible experience including sales, brand management/consumer marketing experience within the pharmaceutical industry.
• Deep knowledge of social marketing as well as consumer promotion across digital platforms.
• Experience with media planning.
• Strong project management skills with ability to prioritize tasks and manage deadlines.
• Strong collaboration and communication skills to work effectively with cross-functional teams.
• Experience in developing continuously improving marketing strategies and the ability to translate insights into actionable marketing evolution.
• Strategic thinking and analytical skills, with the ability to translate insights into action to guide customer experiences.
• Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset and driving focus and simplicity.

Pay

The base compensation range for this position is $152,000 to $210,000. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and/or company vehicles depending on the position’s level or other company factors.

Benefits

• Medical, dental and vision coverage.
• Life insurance and disability insurance.
• 401(k) savings plan with company match.
• Flexible spending accounts and health savings accounts.
• Employee assistance program.
• Tuition reimbursement program.
• Voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance.
• Time off pursuant to sick time policy, flexible vacation policy and parental leave policy.